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by Daniela Köhler
Publications officer
By 2030, every physical product marketed in the EU must have a DPP. This requirement is expected to impact between five and six trillion new products annually. Therefore, setting the technological groundwork early is essential.
The Digital Product Passport (DPP) is a lifelong digital data record for products. It contains detailed information about a product’s components, materials, reparability, spare parts, and proper disposal. This initiative aims to support the shift towards a true circular economy and is part of the EU’s Ecodesign for Sustainable Products Regulation (ESPR). The goal is to eventually equip nearly all goods with a DPP. By 2030, every physical product marketed in the EU must have a DPP. This requirement is expected to impact between five and six trillion new products annually. Therefore, setting the technological groundwork early is essential.
Learn more details in our blog post ‘The Digital Product Passport for a transparent product’
Our new partner Narravero is a market leader in DPP as a Service. Their solutions for ‘talking products’ enable companies of all sizes and industries to implement the DPP quickly, interactively, and sustainably. Integrated with novomind iPIM, the Narravero API can quickly, reliably and precisely create and deliver the DPP for the desired products. By participating in EU Committees, Narravero gains valuable insights into new developments and changes in DPP requirements, allowing novomind and our joint customers to stay ahead of the curve.
While the DPP might still be an emerging trend, it is essential for companies committed to sustainable production, distribution, and operations, particularly for manufacturers and resellers. Those who embrace full transparency early on will lead a trend that will eventually impact all product categories. Additionally, the DPP offers significant potential for digital product communication, distribution, and marketing. Companies interested in transforming their ‘talking products’ into digital brand ambassadors should reach out to us soon!
We’re delighted to show you the possibilities with the DPP.
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