From Click to Conversion – with the Shopping Assistant

Today’s customers expect personalised advice and service around the clock. The Shopping Assistant supports them throughout the entire customer journey – from initial interest and purchase to post-sales support.

novomind Shopping Assistant at a glance

24/7 real-time consulting

Virtual shopping assistants access relevant information from knowledge bases, product data, customer profiles, chat histories, and PIM/CDP systems to provide personalised advice at any time.

Flexible customisation

With the no-code agent builder, you can create your own Shopping Assistant without any programming skills using intuitive drag-and-drop functionality. Model, test, and manage everything yourself.

Seamless customer experience

If more in-depth consultation is required, conversations can be seamlessly handed over to a service agent including all previously collected information.

Integrated self-service

Combined with our self-service agent, the solution enables not only product advice but also services such as address changes, delivery status enquiries, return requests, or cancellations.

Maximum data security

All models are operated and data is stored in full compliance with GDPR in our German data centre, certified according to ISO/IEC 27001 for maximum security.

Tailored AI solutions from a single source

You receive software, project expertise, service, and 24/7 support from one provider – made and based in Germany.

Shopping Assistant

Virtual shopping assistants: smarter advice with AI

Shopping assistants have evolved significantly. Instead of simple rule-based chatbots, powerful AI-driven solutions are now in use.
They understand customer requests in context and deliver relevant, personalised recommendations, creating a digital consultation experience that feels like a real conversation.

In digital commerce, shopping assistants enable scalable, real-time consulting. This increases conversion rates and improves customer satisfaction in both B2C and B2B.

What challenges does a shopping assistant solve?

Many online shops face similar challenges:

  • Customers struggle to find the right product
  • Consulting efforts are difficult to scale
  • Information is inconsistent across channels

Virtual shopping assistants address these issues by providing consistent, automated consultation.

Benefits of the novomind Shopping Assistant

Higher customer satisfaction

More trust and a premium shopping experience based on personalised product recommendations

Better performance

24/7 real-time consulting while reducing the workload of service and sales teams

Integration of wholesale partners

Added value for existing wholesale partners through integration into the store and dealer advisor

Increased conversion

Improved conversion rates through comprehensive optimisation of the customer journey

Seamless omnichannel experience

Perfect integration of digital commerce and physical retail for a consistent brand experience

Higher revenue

Targeted cross-selling and up-selling to increase basket size and drive sustainable revenue growth

Fewer cart abandonments

Reduced drop-offs in the purchase process through an efficient, user-centred shopping experience

Personalised product recommendations

Fast and efficient product discovery through tailored recommendations

Fewer returns

Lower return rates thanks to clear, transparent, and high-quality consultation

What can the shopping assistant be used for?

The virtual shopping assistant can be used across a wide range of scenarios, from product search and support throughout the purchasing process (guided selling) to personalised advice and customer service. Here are some typical use cases:

Product advisor

As a product advisor, the Shopping Assistant helps customers choose the right products by guiding them through targeted questions. This leads them to suitable items, especially in complex assortments with products that require explanation, such as furniture, bicycles or running shoes, ensuring a positive user experience.

Size advisor

As a size advisor, the Shopping Assistant helps customers find the right product size. It asks specific questions about body measurements, previous sizes or fit preferences and takes manufacturer specifications into account. Based on this information, it provides a clear size recommendation, helping to reduce incorrect purchases and returns.

Outfit advisor

As an outfit advisor, the Shopping Assistant supports customers in putting together suitable clothing combinations. It considers factors such as style, occasion, weather and personal preferences. Individual items are often combined into complete looks and suggested for direct purchase. The aim is to provide inspiration, simplify purchasing decisions and increase basket value.

Service advisor

As a digital service advisor, the Shopping Assistant answers enquiries, provides support and guides users directly to the right solution. It also handles self-service tasks in customer service, such as resetting passwords, updating personal data, retrieving account information or registering returns. The goal is to make customer service more efficient while improving customer satisfaction.

Five steps towards your shopping assistant

Whether you’re just starting out or already have specific requirements in mind, we meet you where you are and guide you along the fastest path to your individual shopping assistant.

Step 1
No-obligation initial consultation

In an introductory meeting, we’ll openly discuss your goals, IT landscape and the AI use cases that best suit your needs. We will do this openly, honestly and on equal terms with you.

Step 2

Free consultation with real AI professionals

Our experts analyse your needs and recommend the solutions that best fit your setup, all in a manner that is transparent and easy to understand.

Step 3

Your solution as a concept & live demo

You’ll receive a tailor-made solution outline along with a live demo, so you can see exactly how AI can be applied to your business. Practical and easy to understand.

Step 4

Proposal & project launch

You’ll receive a binding offer based on the agreed solution. Once you’re ready, our experienced team will put a clear structure in place to help you get things started.

Step 5
Go live & further development

Even after the initial go live, we’ll be with you every step of the way, with 24/7 support, strategic advice and everything else you’ll need to get the most out of the novomind Shopping Assistant that’s been tailored to your business needs.

FAQ

What is a shopping assistant?
Shopping assistants are AI-based advisory systems that support customers in product selection and throughout the purchasing process.
They use generative AI to:
  • understand natural language
  • identify individual needs
  • recommend suitable products

These systems use APIs to access and intelligently connect various data sources:

  • PIM systems for product data
  • CDP systems for customer data
  • CRM systems for interactions and history
  • Chat histories for communication and customer interests

This creates a solid foundation for every recommendation.

They guide customers along the entire customer journey:

  • from product discovery
  • through consultation
  • to final purchase
Shopping assistants can be used in many ways:
  • Product recommendations based on needs
  • Size, fit, and variant consulting
  • Answers to delivery and availability questions
  • Support for complex purchase decisions
  • FAQs such as opening hours, delivery terms, and payment options
  • Service-related enquiries
Using shopping assistants delivers clear advantages:
  • Scalable consulting without additional staffing
  • Consistent information across all channels
  • Personalised shopping experiences
  • Higher conversion rates
  • Increased customer satisfaction

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
+49 (0) 40 80 80 71 0
info@novomind.com

We look forward to receiving your email

+49 (0) 40 80 80 71 0
info@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
+49 (0) 40 80 80 71 0
info@novomind.com

We look forward to receiving your email

+49 (0) 40 80 80 71 0
info@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
+65 8025 8458 (Singapore)
+852 9867 1658 (Hong Kong)
info.apac@novomind.com

We look forward to receiving your email

*Pflichtfeld
+65 8025 8458
(Singapore)
+852 9867 1658
(Hong Kong)
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

+65 8025 8458 (Singapore)
+852 9867 1658 (Hong Kong)
info@novomind.com

We look forward to receiving your email

*Pflichtfeld
+65 8025 8458
(Singapore)
+852 9867 1658
(Hong Kong)
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

+971 (0) 4 371 2597
info@novomind-mea.com

We look forward to receiving your email

*Pflichtfeld
+971 (0) 4 371 2597
info@novomind-mea.com

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