Visibility is the key to success. These days, representation on marketplaces as a brand or trader increases your reach and, in turn, your turnover. Entering into strategic marketplace business has an array of advantages, but also poses new challenges for the stakeholders involved. Intelligent software is a must.
It all comes down to data
The challenges involved in marketplace business
High-quality data is the ticket to successful marketplace business. Only if the data provided meets marketplace requirements, can products be successfully listed. Even for successful brands and retailers, this is often a major hurdle.
It’s best if every process is highly automated in order to meet the marketplaces’ promise of quality, and it’s imperative to abide by delivery time frames and keep cancellation rates low. What’s more, brands and traders need to have regular access to IT resources in order to implement any interface changes to the marketplace on time.
The solution
Our marketplace software – novomind iMARKET – makes integrating your product range into all relevant national and international online marketplaces automatic, and guarantees maximum reach and transparency. Connection through simple API interfaces or individual integration into the e-commerce architecture of brands and retailers, is worthwhile for every company – all across the world.
One particular strength of novomind iMARKET is efficient product data listing – for example: of product data from novomind iPIM, as well as automated order and inventory management.
We offer hassle-free software-as-a-service operation in the novomind cloud, as well as individual solutions that adapt to even the most complex company processes. Our perspective is global: all relevant platforms are already available on the European market, and there are also platforms in Turkey, China, India and the USA.
Amazon.com, Inc.
Amazon Service Partner
The highly automated and modular marketplace middleware novomind iMARKET is authorised to integrate the Amazon Selling Partner API (SP-API). Companies that sell goods via Amazon can benefit from all the advantages of the SP-API when using the middleware.
Automated listing of marketplace products from your range by mapping the product data model to marketplace requirements.
Automated processing of marketplace orders and other messages from the ordering process, including automated address correction.
Automated, real-time processing and provision of online stock and rule-based control of the product range (rules engine).
Comprehensive, transparent controlling functions for products, orders and turnover in the user-friendly novomind iMARKET cockpit.
Modern SaaS solution with dedicated customer instance ensures integration into all company backends (ERP/OMS, shop, PIM, etc.).
Easy expandability and integration of and in novomind iMARKET up to the potential headless use of the system through complete, open APIs.
Power Duo
Sports brand PUMA expands its international marketplace integration with the help of novomind iMARKET and novomind iPIM software.
“With novomind, we have a reliable technology partner at our side who responds flexibly to our specific wishes, implements them quickly and thus provides us with valuable support for our e-commerce activities.”
Guido Penasa
Head of Digital Marketplaces, C&A
We are happy to recommend novomind digital commerce consulting for marketplaces. We have received very good, concrete suggestions that are specific to Betzold - not standard advice that can be found anywhere.
Thomas Graf
Online Marketplace Supervisor, Arnulf Betzold GmbH
Additional novomind digital commerce components
Now you can optimally support your customer’s journey with our unique digital commerce portfolio from a single source. End-to-end, from awareness to after-sales customer service.
The main driver of lasting success
The innovative, modular real-time shop system
Available 24/7, 365 days a year
Omnichannel contact center software that wows both agents and customers.
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