How well do you know your customers? This question is increasingly deciding between success and failure, and not just in e-commerce. Yet another reason to use a customer data platform (CDP)!
A CDP combines relevant customer data – from purchase history and website interactions to demographic information and social media activities – into a single customer profile. This allows you to reliably monitor all customer-relevant information and score points with personalised offers and services.
Tell me who you are and I’ll tell you what you need: comprehensive customer information is worth its weight in gold for companies. If you want to exploit the full potential of your customer data, you first have to bring it all together from different sources. And that is easier said than done: information is often stored in different systems and data silos. This makes it extremely difficult to integrate customer data into a clear profile – and thus also to gain a 360-degree view of the customer.
In summary: robust processes and technologies are required to ensure the smooth integration of all customer data. A CDP provides the necessary foundation for this.
A customer data platform (CDP) collects customer data from various internal and external sources and consolidates it into a centralised and unique customer profile. This provides valuable insights into each customer’s behaviour, needs, and preferences: paving the way for personalised offers and services. A CDP therefore helps to better understand customers, inspire them with tailored experiences, and thus boost sales.
Real-time aggregation of customer data from multiple touch points
Consolidation into a single profile (unique customer profile)
Optimisation of the customer journey and an increase in the rate of conversion
Together with CDP provider and novomind Composable Ecosystem partner mParticle, we have developed a GDPR-compliant SaaS solution that will revolutionise your customer data management. At its centre, the novomind Data Backbone connects the mParticle Customer Data Platform to the novomind Connected iProducts and other data sources in the company via an official connector. This also ensures smooth data integration with more than 300 leading MarTech and AdTech providers.
Our CDP integrates customer-relevant information into a unique customer profile, enabling a complete view of each customer, their behaviour, preferences and purchasing patterns. In short, the CDP helps you better understand and serve each customer and their needs, thus contributing to an optimised customer journey.
The unique customer profile helps you segment and inform your customers in a targeted manner and creates the basis for personalised marketing activities: offers, campaigns, and services can be tailored to the individual, and data from online and offline channels can be effortlessly combined and used for individual product recommendations. And in real time: The CDP provides the required information at the touch of a button.
Our CDP also pays off in customer service. Thanks to the customer profiles, purchase histories and information from previous interactions, your support teams can process incoming enquiries more efficiently and proactively address customer expectations – for example, by making suitable product suggestions based on the available purchase history. This is a targeted way to boost cross- and up-selling.
Customer-relevant information is often scattered across different departments and is therefore unable to develop its full potential. Our CDP puts an end to that. It brings together important data in one place in real time and makes it accessible to all stakeholders: marketing teams can use it to create personalised campaigns that appeal to and inspire each customer in a targeted way. Product managers can instantly recognise sales trends and optimally adapt the product range. The result: smooth processes.
novomind Connected iProducts and the novomind Data Backbone work hand in hand – but only when there is something to do! This means that data is only transferred when important events occur, such as when a new order is received or a product update is made. This saves data volume and improves performance. In addition, the novomind Data Backbone cleans, checks, and directs the entire data flow. And ensures that the quantity and quality of your data are correct.
Thanks to the SaaS-based CDP solution from novomind and mParticle, your data is not only stored securely in EU data centres, but also GDPR-complaint. As a certified mParticle partner, novomind supports the implementation of the CDP and ensures that all components work together seamlessly. To ensure that the integrated solution always remains up to date, novomind and mParticle are continuously developing it together.
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