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novoinsight 2025

novomind AG’s exclusive annual event for digital commerce and customer service.

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novoinsight 2025

5th November 2025

We are delighted to invite you to the 20th novoinsight on 5 November 2025 in Hamburg!
This year’s theme is “The Rise of the AI Agents” – welcome to a new era of intelligent assistance.

The 20th edition of our annual event promises to be a true highlight: we’re celebrating 25 years of novomind, unveiling an exciting new AI product, and hosting Sascha Lobo, who will deliver the keynote address.

AI agents are already transforming the way we work in Digital Commerce and Customer Service – taking on tasks, anticipating needs, and collaborating seamlessly with people. But how can they be successfully integrated into everyday work? You’ll find answers in engaging talks, panel discussions, and real-world use cases presented by our customers, partners, and novomind experts.

And because 25 years deserve a proper celebration: as always, the evening continues at the GAGA Club with networking, great drinks, and plenty of opportunities for meaningful conversations.

EXCITING INSIGHTS

Agenda​

Look forward to the next novoinsight with an exciting agenda with many insights around the topics of digital commerce and customer service.

We will publish more information about the agenda in the coming weeks.

Introduction

Morning

  • 09:30 – 10:30
    Get-Together
  • 10:30 – 10:45
    Opening & Welcome – Stefan Grieben, novomind AG
  • 10:45 – 11:30
    Keynote “The Rise of the AI Agents” – Sascha Lobo
  • 11:30 – 11:50
    25 Years – Customer Focused. Future Ready. – Management board of novomind AG
  • 11:50 – 12:35
    Delivering on the AI Promise – Jean-Philipp Helmig / Luca Knobloch / Tobias Meyn, novomind AG
  • 12:35 – 13:30
    Lunch Break

Topic tracks

Afternoon

Track Digital Commerce

  • 13:30 – 13:35
    Digital Commerce @ The Rise of the AI Agents – Markus Rohmeyer, novomind AG
  • 13:35 – 14:00
    Sneak Preview of the ECC Study ‘Autonomous Commerce’ – Exclusive Insights Into the Future of E-Commerce – Kai Hudetz / Ralf Deckers, ECC Köln
  • 14:10 – 14:40
    Rise of the AI Agents – How AI Agents Support Your Daily Tasks – Tobias Meyn / Luca Knobloch / Markus Schmid / Helge Durst, novomind AG
  • 14:50 – 15:20
    Rise of the AI Agents – Daily Business Use Cases
     – Jana Abraham / Florian van Almsick, novomind AG
  • 15:20 – 15:50
    Coffee Break
  • 15:50 – 16:20
    More Sales Through Smart Data: Optimising LLM-Supported E-Commerce Searches – Oliver Goerke, piazza blu²
  • 16:30 – 17:10
    From a Monolith to a Best-of-Breed System Landscape With AI Support – Linda Hermanns, bike-components / Christopher Schramm, novomind AG
  • 17:20 – 17:50
    Content at a Touch: Automated and Scalable Content Production with the Virtual Content Creator – Marcus Müller, Otto Group one.O GmbH
  • Starting from 18:00
    Departure Bus Shuttles to GAGA Club Hamburg
  • Starting from 18:45
    Evening Event GAGA Club Hamburg

Track Customer Service

  • 13:30 – 14:00
    Cornelsen & novomind iAGENT: Reimagining Customer Service, Employee Management and Generative AI – Christine Haase / Marie Wertenbruch, Cornelsen Verlag GmbH / Sven Bezold, novomind AG
  • 14:10 – 14:40
    Experience Next Generation Customer Interaction Powered by Omnichannel AI Agents – Jean-Philipp Helmig, novomind AG
  • 14:50 – 15:20
    Holz-Richter: How Automation Can Simplify Complaints – Sascha Bahn, Holz-Richter
  • 15:20 – 15:50
    Coffee Break
  • 15:50 – 16:20
    Next Level Customer Service @ Stadtwerke Flensburg – Andreas Unterlauf / Jan Weide / Malte Dorby, Stadtwerke Flensburg / Peter Linnemann, novomind AG
  • 16:30 – 17:10
    Rethinking Phone-Based Customer Service: Smart Technology and an Inspiring User Experience – Thomas Biesterfeldt / Sven Tunnermann, novomind AG
  • 17:20 – 17:50
    ENERVIE x novomind – René Jürgens, ENERVIE
  • Starting from 18:00
    Departure Bus Shuttles to GAGA Club Hamburg
  • Starting from 18:45
    Evening Event GAGA Club Hamburg

06 November 2025

Thursday

  • 10:00 – 12:00
    novoinsight Breakfast: Meet Your Experts for Digital Commerce & Customer Service
  • 11:30 – 12:00
    Q&A: We answer your questions about novomind AI

Top-class speakers

Speakers

Look forward to exciting guests at the next novoinsight – great keynote speakers, customers and our novomind experts fill our annual conference with knowledge.

Sascha Lobo

Columnist

Stefan Grieben

CEO, novomind AG

Stan Carstensen

COO Professional Services, novomind AG

Thomas Köhler

COO Global Delivery, novomind AG

Mark Moeken

CFO, novomind AG

Markus Rohmeyer

CPO, novomind AG

Jean-Philipp Helmig

Product Owner AI & Automation, novomind AG

Tobias Meyn

Head of Innovation & Digitalisation, novomind AG

Luca Knobloch

Product Owner AI Digital Commerce, novomind AG

Markus Schmid

Senior Product Manager iSHOP, novomind AG

Helge Durst

Product Manager iPIM, novomind AG

Sven Tunnermann

Product Manager novomind iAGENT, novomind AG

Oliver Goerke

CEO, piazza blu² GmbH

Thomas Biesterfeldt

Product Manager novomind iAGENT, novomind AG

René Jürgens

Head of Digitalisation Sales, ENERVIE Südwestfalen Energie und Wasser AG

Ralf Deckers

Division Manager Strategic Insights & Analytics, IFH KÖLN

Peter Linnemann

Head Of Customer Experience Sales, novomind AG

Stefanie Kollmar

Head of Marketing, novomind AG

Kai Hudetz

CEO, IFH KÖLN

Jana Abraham

Director Professional Services, novomind AG

Sascha Bahn

IT System Administrator – Projects/Design, Holz-Richter

Florian van Almsick

Senior Sales Manager, novomind AG

Christopher Schramm

Project Manager, novomind AG

Linda Hermanns

Team Manager Product Data, bike-components

Andreas Unterlauf

Project Manager, Stadtwerke Flensburg

Jan Weide

Department Manager, Stadtwerke Flensburg

Malte Dorby

Team Lead, Stadtwerke Flensburg

Sven Bezold

IT Project Manager Customer Service Software, novomind AG

Partners

Official partners at novoinsight 2025

creativestyle
Otto Group one.O Logo
Logo of Assist Digital
pizzablu logo

Exclusive attendance

Tickets

The novoinsight is an exclusive novomind AG customer event to which we invite you personally.

If you have any questions about registration, please send us an email to marketing@novomind.com.

Event locations

Grand Elysee Hamburg

Grand Elysée Hamburg

Day event

The Grand Elysée Hamburg offers a modern conference area with a prime location in the heart of the Hanseatic city, making it the ideal location for our novoinsight.

Rothenbaumchaussee 10
20148 Hamburg

GAGA

Evening event

The GAGA is the location for the evening event as part of the novoinsight: The breathtaking atmosphere will surely convince everyone not to finish the evening for a long time.

Spielbudenplatz 21/22
20359 Hamburg

novomind office

novoinsight breakfast

The day after the novoinsight, the optional novoinsight breakfast will take place in our Hamburg office.

Bramfelder Chaussee 45
22177 Hamburg

For overnight guests

Hotel recommendations

There are no special hotel allotments available this year.

Rooms can be booked at the Grand Elysée conference hotel via the website. Close to the GAGA Club Hamburg we can recommend the Hotel Empire Riverside, ARCOTEL Onyx Hamburg or the Lindner Hotel Hamburg am Michel.

Impressions of the novoinsight 2025

Contact

Anna-Lena Karl-Jazmati

Marketing Manager, novomind AG

How can we help?

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