novomind iSHOP is the ideal shop system for quality-driven digital commerce professionals, and it offers versatile applicability in both B2C and B2B environments. Thanks to its modern architecture and extensive features as standard, demanding commerce projects can be implemented quickly and tailored to individual needs.
Whether it's for more traffic, new markets or changing requirements, novomind iSHOP grows with you and your business. Our modular architecture allows for the targeted use of decoupled components – functionally aligned yet flexibly interchangeable. Thanks to this modular expandability and modern architecture, the system adapts so you stay agile without compromising on stability or performance.
With novomind iSHOP you get a shop system that can be seamlessly combined with our products for PIM, marketplace integration and customer service. And that’s not all: we also handle integration, implementation, operations and support – in a reliable, partnership-based way and without any additional costs for ongoing operations. You also benefit from secure service level agreements and a single point of contact for all aspects of your digital commerce solution.
Instead of evaluating multiple providers, you can get started right away thanks to our modular approach. In addition, novomind iSHOP can be quickly tailored to fit your processes. This shortens project timelines, reduces dependencies and accelerates your go-live process, allowing you to focus on what really counts: your business.
Renowned companies have been relying on our commerce solutions for more than 25 years. During this time, we have successfully implemented countless individual requirements and tailored them precisely to the customer's needs. With us, you turn complex projects into tangible successes. Together with you, we work on the ideal solution – in a practical, collaborative and equal partnership.
Would you like to learn more about the benefits of a modular commerce architecture?
B2B and B2C omnichannel commerce
Classic front end? Headless? Composable architecture? You decide. novomind iSHOP provides modern REST and GraphQL APIs, giving you maximum freedom for integration. This allows you to remain flexible while fully meeting all security and GDPR requirements.
With novomind iSHOP, you can manage multiple brands, countries, languages and channels centrally on a single platform. Thanks to intelligent inheritance logic, content and settings only need to be managed once, and they are then automatically applied to all relevant shops. This helps you save time while making the most of synergies during the development stage.
Our shop system ensures lightning-fast loading times and smooth processes, even during periods of high traffic. Not only does this boost your online shop's ranking, it also appeals to your potential customers. Thanks to in-memory technology and modern microservices, you can manage content and functions in real time, staying ready for headless or composable setups with flexible APIs.
Integrated A/B testing helps you find out which content and offers resonate best with your customers. This allows you to make data-based decisions and optimise your most important KPIs in a targeted manner without having to rely on external tools.
Integrated CMS lets you create shopping experiences without any coding – flexible, personalised and delivered at exactly the right time. Whether it's for targeted content, campaigns or test scenarios, you maintain full control over the customer experience from within the system. No need to connect or sync with external systems.
With novomind iSHOP, you can deliver personalised content, recommendations and promotions in real time based on behaviour, context and target group. This allows you to create precisely targeted shopping experiences, improve conversion rates and enhance customer loyalty in B2C and B2B business.
novomind's integrated search function is optimised for digital commerce and delivers accurate results. Many tools are available for optimisation, such as synonym creation, exclusions and search forwarding. You will also receive reports and a search diagnosis to help you to better understand the data. This will help your customers find what they are looking for more quickly.
With our shop system, you can create and manage all kinds of shop pages – from the main navigation to campaign landing pages – efficiently and in one place. Dynamic categories can be generated as per your rules and are automatically kept up to date. This allows you to create additional access points quickly and easily, giving customers greater access to your product range.
With the novomind iSHOP promotion engine, you can offer targeted discounts, vouchers and promotions based on shopping basket value, customer groups or individual criteria. This allows you to dynamically control benefits in the shop and provide more incentives to buy at the right time.
novomind iSHOP's preconfigured headless storefront delivers a fully responsive, feature-packed solution that's ready from day one – so you can launch in record time. Whether implemented as a headless setup or an integrated solution, you maintain operational freedom so you can speed up project timelines and expedite your time-to-market.
"We can already see that novomind iSHOP has significantly improved conversion in the mobile sector; thanks to real-time updates, we can respond to customer needs even better, try out new strategies and set ourselves up with an optimal position on the market."
hagebau connect GmbH & Co. KG
"The performance and stability of novomind iSHOP are first class. Changing to novomind has been one of our best decisions."
Fashion at the click of a mouse
Teaching the rest how it’s done: a webshop on the next level
For Betzold, a supplier of teaching and learning materials, novomind combines all e-commerce services into one cloud solution. 100,000 articles are on sale across three country-specific platforms as well as on a special web shop for the B2B segment.
Michael Spang, Head of E-Commerce, Arnulf Betzold GmbH
Wrapped up and rolled out in a flash: a B2B shop for the packaging industry
Case Studies & Whitepaper
Knowledge from theory and practice
Here we provide exciting expert knowledge and collect real success stories from our customers. In the case studies, we show practical examples of how companies use our products.
Our whitepapers provide the necessary background knowledge on various topics from the world of customer service and digital commerce.
Based on the agreed solution, we will prepare a binding offer for you. As soon as you give the go-ahead, our expert team will commence the “Shop System Project” with a clear project structure and realistic timelines in place.
novomind iSHOP is operated as a cloud solution and hosted in certified data centres in Germany. This ensures high availability, scalability and operational reliability.
Modular Commerce is a flexible approach to digital commerce in which loosely coupled modules such as PIM, shop system, checkout or CMS can be combined as needed. Unlike classic monolithic systems or highly complex composable architectures, Modular Commerce offers a balanced solution: flexible, extensible and technologically aligned. This reduces integration effort, lowers operating costs and enables faster time-to-market. Especially for companies with dynamic requirements – for example in B2B or omnichannel commerce – Modular Commerce provides the foundation for scalable, future-proof e-commerce architectures.
Yes, novomind iSHOP is fully B2B-capable. The shop system supports complex business models with features such as customer-specific price lists, quotation and ordering processes, role and rights management, approval workflows and more. This makes novomind iSHOP ideal for B2B commerce scenarios, including multi-tenant setups and international markets.
novomind iSHOP combines powerful standard features with a high degree of flexibility and scalability, making it ideal for companies with complex requirements in B2C and B2B commerce. The system is headless-ready, API-first by design, GDPR-compliant and integrates seamlessly into existing IT landscapes. Cloud operation in Germany ensures high availability with minimal operational effort. Whether multi-tenancy, individual customisation or international scaling – novomind iSHOP is built for future-proof e-commerce.
Yes, novomind iSHOP is headless-compatible out of the box. Thanks to its modern API-first architecture, frontend and backend can be fully decoupled. This allows you to design individual storefronts flexibly – for web, apps, marketplaces or other touchpoints. Ideal for companies focusing on omnichannel commerce and maximum creative freedom.
Yes, novomind iSHOP is a core component of novomind’s modular Digital Commerce Platform. It integrates seamlessly with other solutions such as novomind iPIM (Product Information Management), novomind iMARKET (marketplace integration) and novomind iAGENT (customer service), in combination with the novomind AI Platform. Especially in B2B scenarios, this creates end-to-end, high-performance commerce processes – from product data management and ordering to customer service. Everything from a single source, perfectly aligned and flexibly extensible.
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