Brief introduction: What is SEO?
Search engine optimisation (SEO) is the process of optimising websites in order to enhance their visibility within the organic search results of search engines such as Google. The aim is to improve the position of the website within the search results and to improve the page itself, in order to generate more traffic to the site and to create a more pleasant user experience.
Why do we need SEO for Online Shops?
If a shop system does not have suitable SEO features, it runs the risk of being poorly positioned in search results. The basis for this is a shop system that fulfils all the SEO fundamentals in order to be able to implement appropriate measures. If the technical requirements of the shop system are met, a targeted SEO strategy can be pursued. The following are just some of the results this can provide:
- Improved traceability in search engines: SEO ensures that search engines such as Google are able to correctly understand and index the content of a shop, which leads to better rankings in organic search results.
- A rise in organic traffic: The optimisation of technical and internal SEO features in the online shop increases the number of visitors who find the shop via search engines – and who do so without additional advertising costs such as Google Ads.
- Optimised user experience: SEO for online shops also includes functions to improve the user experience, such as quick loading times and mobile optimisation. Both result in customers spending more time in the shop and being more likely to make a purchase.
- Increased conversion: Since SEO measures often have a targeted approach to attracting traffic, more customers who already intend to make a purchase will actually visit the shop. This leads to higher conversion rates and more sales.
- Competitive advantage: A well-optimised SEO shop has a clear advantage over competitors who have neglected the SEO of their online shop. Improved visibility and a user-friendly design can set a shop apart from the competition.
- Long-term success: SEO is a sustainable investment that, when implemented correctly, can bear fruit for a long time. Organic reach grows with time and offers a stable foundation for continuous growth.
Relevant SEO features that are required in the backend of a shop system
- 1. Optimisation of meta tags and descriptions:Meta tags – particularly meta titles and meta descriptions – are an important part of shop optimisation. Both of these elements produce what is displayed for the respective site in organic search results on Google. This is where relevant online shop keywords and important information for customers should be communicated.
- 2. Option for de/indexing pages:Effective index management is an important aspect of SEO for online shops; It relates to which website pages should be indexed and which should not. Having the option to do this is essential for online shops. In the event, for example, that pagination pages or double product variants exist, these need to be excluded in a targeted way by indexing so that no irrelevant pages appear in the search results. This should be changed in the backend of the shop system.
- 3. Using transactional keywords:
It’s high time to take countermeasures and to use PXM to present your products in a visual and attractive way online and in a virtual space. - 4. Implementing structured data:Structured data helps search engines get a better understanding of the content on a page so it can be processed in a more targeted way. By integrating what is known as “schema markup”, an online shop can display additional information such as product descriptions, prices and availability right there in the search results. This information is another sign of credibility for potential customers. It can be implemented in the backend of a shop system via JSON-LD, for example.
- 5. Creating targeted internal links:
Having effective and meaningful internal links improves user guidance and supports search engine crawlers in understanding the shop’s page structure. Shop systems should therefore link pages in order to make page navigation easier.
- 6. Creating SEO-compatible URLs:
Another measure that can be taken in the area of SEO for shop systems is making sure there is a clear and concise URL structure, as this improves comprehensibility for search engines and customers alike. Shop systems should therefore offer the option of customising URLs in the backend.
- 7. Redirecting URLs:
An important measure that can be taken in the area of SEO for online shops is making sure that URL redirections are implemented correctly, particularly if the URL structure changes or products are removed. A good SEO shop system should offer the option to manage redirects easily and efficiently. This is because redirects such as 301 and 302 ensure that customers and search engines can be automatically redirected to a suitable new page without landing on an error page.
Summary
When choosing a shop system, it is particularly important to ensure that the Shop with SEO features function can be optimised in a targeted manner. As not all shop systems offer all SEO features, making the right choice is crucial. This is because the use of SEO improves an online shop’s findability, makes sure it functions smoothly, and provides a scalable basis for future growth. This ensures a decisive competitive edge in e-commerce.
Increased visibility for your online shop with novomind iSHOP!
Increasing the rate of organic traffic isn’t rocket science if you know the right SEO strategies and how to implement them. Our shop system with numerous SEO features allows you to ensure that your online shop will be found by the right people. Optimise your online shop with the and get one step ahead of the competition.
Increasing the rate of organic traffic isn’t rocket science if you know the right SEO strategies and how to implement them. Our shop system with numerous SEO features allows you to ensure that your online shop will be found by the right people. Optimise your online shop with the and get one step ahead of the competition.
What’s more: Alongside SEO for the online shop, a shop system also has to meet many technical requirements. Visit our blog to discover what constitutes a good shop system .
