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by Daniela Köhler
Publications officer
Updating product information in an instant, creating search engine-optimised product descriptions with the click of a mouse and localising them for different target markets in a matter of seconds – what sounds like every product data manager’s dream becomes reality with Product Content Automation (PCA).
Product Content Automation automates time-consuming tasks such as the creation, management, and distribution of product information. Product data managers use it to generate meaningful product descriptions from structured data at the touch of a button, translate them into various languages, and ensure that the products rank optimally in search engines and are available across all sales channels in no time at all.
In short, PCA sets the stage for efficient workflows, consistent product presentations and a first-class product experience for customers and employees.
Instead of wasting time on repetitive tasks, product data managers can concentrate on strategic tasks without interruption. Automation ensures that
At the same time, artificial intelligence (AI) is creating a wide range of opportunities to make product information management and product content management even more efficient. The use of AI can reduce the time needed to create an article from 30 to 6 seconds. The AI-based mapping of supplier attributes to the company’s data model is up to 60% faster than manual mapping, and reading the structured information from long or marketing texts or PDF files also saves a significant amount of time. It’s no wonder then, that smart PCA has long been considered one of the most vital pillars of successful product data management.
Summary
Product content automation is revolutionising product information management by automating data-intensive tasks, thus increasing efficiency. Companies benefit from consistent and up-to-date product data available across all sales channels, enabling them to focus on strategic tasks. Integrating AI into PCA systems such as novomind iPIM ensures that companies remain competitive in the future.
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