novomind iPIM

The PIM system for future-ready product data

Product information is the foundation of successful commerce processes. novomind iPIM provides a central, reliable data source that makes it easy to enrich content efficiently and deliver it flexibly across your sales channels. From traditional commerce with online shops, marketplaces and catalogues to AI search engines and AI agents. Agentic PIM takes your product data processes a step further with specialised AI agents that prepare product information for the evolving requirements of the AI era.

Global analyst firm acknowledged novomind in overview of notable vendors of Product Information Management Systems

novomind iPIM at a glance

Made and based in Germany, with SaaS hosting in our own German data centre
GDPR-compliant and ISO/IEC 27001 certified
Scalable for B2B, B2C, D2C and extensive product portfolios
PXM and product-related MDM on a single platform
Multi-tenant capabilities for multiple brands, countries and organisational units
Automated onboarding of supplier data and catalogues
Agentic PIM and AI-powered product content automation
Media management included: image and zoom server or integration with existing DAM systems
API-first architecture with an MCP server for agentic use cases
A reliable data foundation for regulatory requirements such as GPSR and the Digital Product Passport

Compelling product experiences

Product information as a key to success

Today, product information plays a decisive role in whether a product is found, understood and ultimately purchased. And it is no longer just your own online shop that matters. Marketplaces, search engines and AI-powered search and answer systems all rely on structured, trustworthy data.

A PIM system provides the central foundation for this. It brings product information together, keeps it consistent and makes it available for different output channels. This allows businesses to deliver relevant content, launch new products faster and create consistent product experiences across multiple touchpoints.

Structured product information is also becoming increasingly important in the context of Generative Engine Optimisation (GEO). The more clearly information is captured and made understandable to machines, the more effectively it can be used in AI-powered search and other AI-driven applications.

How your business benefits

  • 30–50% faster time to market
  • 25–40% less manual data maintenance
  • Consistent product information
  • Greater flexibility for new channels and markets

A powerful PIM system provides a reliable data foundation for all relevant channels while simplifying the management and distribution of product information. New product ranges can be launched faster, changes can be implemented centrally and content can be delivered flexibly for different markets and use cases.

Automated workflows and AI-powered features also reduce the workload involved in day-to-day operations. This leaves more time for tasks that require specialist expertise and strategic decision-making.

How product information management pays off:
12 milestones on the path to a reliable return on investment

The solution

Bringing structure to complex product portfolios

As product ranges, markets and business models become more diverse, a clear structure for product information becomes increasingly important. novomind iPIM flexibly supports different data models and processes, providing a reliable foundation for efficient product information management.
Even extensive product portfolios and sophisticated data structures can be managed efficiently. Product Experience Management (PXM) and product-related Master Data Management (MDM) work seamlessly together.
As part of the novomind Digital Commerce Platform, novomind iPIM can also be seamlessly integrated into other commerce processes. In everyday operations, workflows, automation and AI-powered features help teams continuously improve product information and simplify recurring tasks.

For regulatory requirements, the data model is the key. Businesses that structure material, origin, safety and compliance information in their PIM system from the outset can subsequently provide it for GPSR disclosures or the Digital Product Passport without having to collect the same information again.

Product data throughout its lifecycle

All product data capabilities in one PIM system

novomind iPIM manages product information throughout its entire lifecycle, from supplier data onboarding, enrichment and translation to approval and distribution across B2B and B2C channels. These include online shops, retailer and customer portals, marketplaces, data feeds for sales partners and print publications.

Media assets can also be integrated seamlessly. Images, videos and documents are delivered via the image and zoom server of novomind iPIM View or connected through an existing DAM system.

Print is also an integral part of product data processes. With novomind iPIM Print, catalogues and other print publications are created directly from centrally maintained product information. There is no need to prepare content separately or maintain it in multiple places, ensuring consistency across digital and printed channels.

Visibility in AI-generated answers

Generative Engine Optimisation (GEO) makes structured product information a key factor in visibility. Only when product data is clearly defined and machine-readable can AI answering engines reliably identify products and include them in their responses. At the same time, Business to Agent (B2A) is emerging as a new commerce channel in which AI agents research, compare and select products on behalf of users. AI-ready product information is therefore essential for remaining visible and relevant throughout this new customer journey.

Ready for Agentic PIM

Agentic PIM capabilities are already built into novomind iPIM. AI agents handle tasks throughout the product data process while operating within existing permissions, workflows and approval stages. The MCP server also enables novomind iPIM to be integrated with your own agents and assistants.
Digital Shelf Analytics complements this approach by providing market insights that feed back into product information optimisation, supporting a continuous learning loop.

Your benefits with novomind iPIM

Standardise product data automatically

AI Smart Mapping intelligently maps different terms to standardised values. For example, descriptions such as "Edelstahl", "Stainless Steel" and "Inox" can automatically be assigned to a single attribute value. This turns time-consuming manual mapping into an efficient process.

Manage data quality with measurable results

Configurable workflows guide product data through maintenance, validation and approval. With novomind iPIM Analytics, data completeness can be measured by channel, product range or supplier, making it easier to identify gaps before they reach the online shop.

Reach international markets faster

Country-specific product information can be managed centrally and delivered to individual markets as required. This simplifies international expansion and ensures consistent product experiences across borders.

Structure complex product ranges clearly

Flexible classifications bring order to even the most diverse product portfolios. Alongside custom structures, industry standards can also be supported, allowing extensive product ranges to be organised in line with specific industries and business models.

Deliver the right product information to every channel

Context levels and tenants allow product information to be maintained and delivered separately for different target groups, brands, sales scenarios or internal structures without duplicating product ranges. This ensures that every output channel receives the right content, from traditional commerce channels to AI-powered applications.

Keep media assets and product data together

Images, videos and documents are an integral part of product information. novomind iPIM delivers assets through its own image and zoom server or connects to an existing DAM system. This ensures that online shops, B2B portals and catalogues all access the same up-to-date media assets.

novomind iPIM in use

The PIM system that fits your processes

novomind iPIM already covers the core PIM and MDM processes as standard. Four specialised modules extend the solution to address additional requirements relating to supplier data, retail customers, print publications and data quality. This allows novomind iPIM to adapt flexibly to different product data processes.

novomind iPIM Supply

novomind iPIM Supply

Integrate suppliers directly into your product data processes
novomind iPIM Buy

novomind iPIM Buy

Find and download the right product data quickly and accurately
novomind iPIM Print

novomind iPIM Print

Create catalogues directly from your PIM system
novomind iPIM Analytics

novomind iPIM Analytics

Operational reporting and product data quality analysis

Five steps to your new PIM system

Whether you are just getting started or already have specific requirements in mind, novomind provides the support you need to make informed decisions and move forward quickly.

Step 1

Initial no-obligation consultation

In an initial conversation, we explore your challenges, existing IT landscape and business objectives together. Openly, honestly and as equal partners.

Step 2

Free consultation with our commerce experts

Our expert teams assess your specific requirements and show you which modules and solutions are best suited to your existing setup.

Step 3

Solution design and personalised demo

We provide a tailored solution concept, including a live demo that shows how product information management can work in your business. Practical, transparent and easy to understand.

Step 4

Formal proposal and project kick-off

Based on the agreed solution, we prepare a formal proposal. Once you are ready, we get your PIM project under way with an experienced team, a clear project structure and reliable timelines.

Step 5
Go-live and continuous development

Our support continues beyond go-live, with ongoing support, maintenance and strategic consulting.

Our memberships

novomind iPIM supports the smooth exchange of product data between industry and retail. With our memberships and certifications, we are committed to uniform data standards – particularly in the food retail, medical, electronics and textiles sectors.

Atrify Logo
ETIM Logo
GTS

Digital commerce and customer service software by novomind

With our unique end-to-end portfolio from a single source, you can fully support your customers’ journey – from awareness to customer service.

Frequently asked questions about novomind iPIM

Is novomind iPIM hosted in Germany and GDPR-compliant?
novomind iPIM is GDPR-compliant and operates in our own data centre in Frankfurt, Germany. This makes the solution suitable for businesses with demanding requirements relating to data sovereignty, compliance and data processing agreements, including large corporations, regulated industries and public-sector organisations.
Implementing novomind iPIM typically takes between three and nine months, depending on data volumes, the number of interfaces and languages involved. Standard use cases with a clearly defined data model can go live more quickly, while group-wide rollouts involving complex ERP integration and multiple tenants tend towards the upper end of this range.

Factors influencing implementation time:

  • Number and complexity of connected source and target systems
  • Scope of data migration and cleansing of legacy data
  • Number of languages, countries and tenants
  • Complexity of workflows and approval processes
  • Availability of business and IT teams on the customer side
novomind iPIM is suitable for retail and manufacturing businesses with a wide range of product data processes. The solution can support both manageable product ranges and complex scenarios involving several million products, international markets or multiple brands and tenants.
Yes. novomind iPIM can be connected to existing source and target systems via REST interfaces. These include ERP systems, shop systems, marketplaces, DAM solutions and other commerce applications.

Yes. novomind iPIM supports both B2B and B2C processes. Product information can be managed and delivered in context for different target groups, markets or organisational structures. Supplier data onboarding can also be managed and automated.

AI-powered features support a range of product information tasks, including data enrichment, mapping and quality assurance. Different AI technologies can be integrated via the novomind AI Platform. In addition, novomind iPIM provides the foundation for advanced Agentic PIM scenarios involving specialised AI agents.
In many cases, yes, because the two systems serve different purposes. An ERP system primarily manages commercial, logistics and operational data. A PIM system complements this with product information relevant to sales and marketing, preparing it for different channels, markets and use cases.
Together, they provide a reliable data foundation. The ERP supplies core master and transactional data, while the PIM transforms this into complete, channel-ready product information for commerce, print and other digital applications.
Output channels are managed as separate contexts in novomind iPIM, ensuring that each channel receives exactly the attributes, descriptions and media assets it requires. Data is delivered via REST interfaces, configurable exports and data feeds.
For marketplaces, novomind iMARKET handles channel-specific mapping and integration, while novomind iSHOP serves your own online shop. Retailer and customer portals are supported by novomind iPIM Buy, and print publications by novomind iPIM Print. Existing third-party shop, feed and marketplace solutions can also be connected.
The starting point is not migration itself, but the data model. Which attributes, classifications and mandatory information are required for each channel and market? Only once these requirements have been defined is existing data transferred, cleansed and migrated in stages, typically by product range or channel rather than through a single large-scale switchover.

Both systems can run in parallel during the transition to ensure that existing channels continue to receive the data they need. We identify legacy data that cannot reasonably be transferred at an early stage rather than carrying existing data quality issues into the new system.

novomind iPIM manages media assets alongside product data. Assets are delivered through the image and zoom server of novomind iPIM View and provided in the appropriate formats for online shops, marketplaces, B2B portals and print. Alternatively, existing DAM systems can be integrated, allowing established media workflows to remain in place.
Regulatory compliance requirements are primarily a data challenge. Information about materials, origin, responsibilities, safety and conformity must be complete, version-controlled and traceable. This is precisely where a PIM system helps. In novomind iPIM, the relevant attributes can be modelled, defined as mandatory fields, populated differently by country and channel, and transferred to downstream systems via interfaces.
Responsibility for determining which information is legally required for a particular product remains with the business.

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com
Join us jobs@novomind.com
Join us
jobs@novomind.com

We look forward to receiving your email

Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com
Join us jobs@novomind.com
Join us
jobs@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com

We look forward to receiving your email

Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +65 8025 8458 (Singapore)
Call us
+65 8025 8458 (Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658 (Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

We look forward to receiving your email

Chat with us
Call us +65 8025 8458(Singapore)
Call us
+65 8025 8458
(Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658
(Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

Chat with us
Call us +65 8025 8458 (Singapore)
Call us
+65 8025 8458 (Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658 (Hong Kong)
Email us info@novomind.com
Email us
info@novomind.com

We look forward to receiving your email

Chat with us
Call us +65 8025 8458(Singapore)
Call us
+65 8025 8458
(Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658
(Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

Chat with us
Call us +971 (0) 4 371 2597
Call us
+971 (0) 4 371 2597
Email us info@novomind-mea.com
Email us
info@novomind-mea.com

We look forward to receiving your email

Chat with us
Call us +971 (0) 4 371 2597
Call us
+971 (0) 4 371 2597
Email us info@novomind-mea.com
Email us
info@novomind-mea.com

novomind News

Become part of the novomind community and receive regular updates on all the important news from the world of novomind: blog posts, press releases, events, products, and more.

How can we help?

Subscribe to our newsletter

Subscribe to our newsletter