Traditional automation is based on fixed rules and templates. It carries out exactly what has been defined in advance, enabling efficient, repeatable processes. If requirements or conditions change, the rules need to be adjusted manually.
High-quality product copy, bullet points and marketing descriptions are generated automatically and tailored to different target audiences and sales channels.
Missing attributes are added, products are intelligently classified and product information is completed using AI agents.
Product information is efficiently translated into multiple languages, ensuring consistent content across markets and language versions.
Product data is checked for completeness, consistency, GEO readiness and overall quality. AI agents identify opportunities for optimisation and implement the necessary improvements.
Intelligent WORKFLOWS
Agentic PIM is about more than using individual AI features. Its real value comes from specialised AI agents exchanging information and working together towards a shared goal.
“Many people still associate AI in PIM with automated content creation. That is only the beginning. The real leap comes when specialised agents share a goal, exchange information and act autonomously, while people remain in control. That is exactly where Agentic PIM comes in.”
Helge Durst, Product Manager novomind iPIM

The Future of PIM
This is where the learning loop comes in: product information is created and published in the PIM. Digital Shelf Analytics then analyses how it is actually presented on marketplaces, retailer websites and other sales channels. AI agents evaluate these insights, identify opportunities for optimisation and help improve product data in a targeted way.
What was once a one-off data maintenance task becomes a continuous optimisation cycle. With each iteration, companies improve the quality, visibility and performance of their product information.
Control & trust
Every decision made by an AI agent is documented in a transparent and traceable way, including the changes made, the underlying data and the confidence score. This ensures that all processes remain fully auditable.
Approval gates can be defined precisely where human decisions are required. If information is missing or the result is unclear, AI agents involve people at the right point instead of making assumptions.
Compliance is an integral part of Agentic PIM. Transparency, control and hosting in Germany provide the foundation for the responsible use of AI agents.
novomind has many years of experience with AI in Product Information Management. Features such as Product Content Automation have long helped companies create, enrich and optimise product information efficiently. With Agentic PIM, we are taking this approach to the next level, laying the foundation for intelligent AI agents that work together throughout the entire product data process.
Use the AI models and technologies that best fit your requirements, without being tied to a single provider.
Process product data in line with data protection requirements and retain control over sensitive business information.
Benefit from powerful cloud solutions hosted in Germany, with straightforward processes for data protection and compliance.
Rely on a partner with many years of experience successfully delivering Product Information Management projects for international companies.
Digital Shelf Analytics is not an add-on. It is part of the continuous cycle that helps improve product data over time.
Build on a powerful PIM platform that continuously evolves and provides the foundation for modern AI applications and Agentic PIM.
Discover how Agentic PIM can make your Product Information Management smarter.
Digital Shelf Analytics provides insights into how products are actually presented on marketplaces, retailer websites and other sales channels. AI agents can use this information to identify opportunities for optimisation and continuously improve product data. This creates an intelligent closed loop between the PIM and the market.
Let’s get in touch
Let’s get in touch
Let’s get in touch
Let’s get in touch
Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Let’s get in touch
Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
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