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9. December 2024

minubo: novomind’s partner for data transparency

Digital Commerce, novomind AG 
Portrait Daniela Köhler

by Daniela Köhler

Publications officer

Making decisions based on reliable data rather than a gut feeling is particularly crucial in multi-channel and omni-channel business. This is the only way to succeed and maximise profit across different channels in digital commerce.
Together with our new partner minubo, we ensure that our customers can always make the right forward-looking decisions for their e-business.
minubo’s Business Intelligence (BI) tool compiles all relevant data from existing sales channels and data sources, from online shops and marketplaces to dropshipping and POS. Additionally, it includes all transactions such as credit notes, discounts, returns and vouchers, and maps all costs to break down profitability for each individual product, channel or store. As a result, questions such as “Which channel is truly profitable?”, ”Which one has the highest potential for optimisation?” and “Which one is the least profitable despite all efforts?” no longer remain unanswered. Together, novomind and minubo now provide even faster answers to all e-commerce questions of this nature and create more transparency through insights and benchmarks. novomind’s systems ensure a fast and smooth data flow, while using the BI results and findings to optimise processes and improve performance.
“minubo’s sophisticated landscape of process metrics is a great asset for every user and every trade company,” says Alexander Bednarz, CTO of bergzeit. The outdoor retailer uses both minubo and novomind.

minubo’s BI tool offers standardised dashboards and consulting for specific e-commerce KPIs. Andreas Fischer, CEO of minubo, says: “Our system harmonises perfectly with novomind’s solutions for digital commerce. We are very satisfied with our efficient and good cooperation.”

More information about our new partner minubo can be found at www.minubo.com

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