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by Daniela Köhler
Publications officer
Hamburg, 13 Januar 2026. From the smallest screw to complete bicycles – www.bike-components.de is one of Europe’s leading retailers of bicycle parts and accessories, offering over 65,000 products and more than 300 brands. A new system landscape is giving a boost to bc GmbH’s online shop. The central product information management (PIM) system being used is novomind iPIM from the software company novomind AG.
Before the new system was introduced, the product data had to be updated with two separate data exports per day. With novomind iPIM, near real-time data exchange is now possible. novomind’s intelligent data onboarding module, iPIM Supply, automatically imports product data supplied by various manufacturers and suppliers, forwarding it to the ERP, warehouse management system (WMS), and other systems and channels. novomind iPIM ensures workflow-controlled processes. Product information is continually mapped into bike-components’ data model and distributed. Hardly any manual processing is required either before or after, resulting in a minimal error rate. novomind iPIM also uses AI to generate product texts in four languages. This level of automation guarantees maximum efficiency and supports an outstanding shopping experience.
bike-components has been using the omnichannel software novomind iAGENT in customer service since 2018. This contact center system enables the automatic, intelligent routing of all customer enquiries received by e-mail to the bicycle experts in the service team. It has helped to reduce response times and allowed the customer service team to manage capacity efficiently. For instance, text modules and each customer’s contact history support service staff in handling enquiries effectively.
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