Share this article

28. January 2025

Alexander Bürkle relies on novomind for automating product data management

Digital Commerce, novomind AG 
Portrait Daniela Köhler

by Daniela Köhler

Publications officer

novomind iPIM centralises product data of around 2.7 million items from various data sources / Smart mapping maximises data quality with minimum effort / ETIM standard for efficient B2B product data exchange

Hamburg, 28 January 2025. Alexander Bürkle GmbH & Co. KG has implemented novomind iPIM to automate its product information management (PIM) processes. As a B2B technology service provider specialising in electronics and electrical engineering, the company offers its more than ten thousand customers innovative solutions in building technology, automation, robotics, control technology and cable assembly. The family-run business, headquartered in Freiburg (Baden-Württemberg) with a 125-year history, has established the groundwork for high-quality product data with minimum effort by introducing the PIM system from novomind AG, benefiting both its customers and employees.

At the wholesale company Alexander Bürkle, product data for around 2.7 million items from three different data sources are automatically merged centrally in novomind iPIM, standardised, and made available to its sales channels, such as the B2B web shop.

The wholesaler’s data model largely relies on the international ETIM standard for classifying technical products with its extensive range of features. This ensures efficient and error-free B2B product data exchange. Additionally, it sets the stage for specialist retailers registered as customers to receive data feeds with item data from the wholesaler’s PIM system in the future.

“High product data quality is the foundation for further optimising our customers’ procurement processes now and in the future. novomind is a technology partner that provides the support we need to make our product data management processes simpler and more efficient,” says Michael Kreutner, Product Owner PIM at Alexander Bürkle GmbH & Co. KG.

Over half a million orders per year are already placed online by the more than 10,000 B2B customers of Alexander Bürkle GmbH & Co. KG.

“We are delighted with the excellent cooperation with Alexander Bürkle’s project team. In wholesale, product data with consistently high data quality also play a key role in a successful customer journey. The automated provision of data via novomind iPIM replaces complex processes and facilitates the smooth exchange of product data in B2B commerce,” says Markus Rohmeyer, CPO – Product Management at novomind.

Share this article

Let’s get in touch

Select your region

region
  • Americas
  • Australia/ New Zealand
  • Asia-Pacific
  • Europe
  • Middle East/ Africa
  • South Africa

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

Back

Message

We look forward to your email!

We look forward to your email!
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR code
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

Back

Message

We look forward to your email!

We look forward to your email!
*Required
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR Code WhatsApp
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

Singapore:

Hong Kong:

Back

Message

We look forward to your email!

We look forward to your email!
*Required
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR Code WhatsApp
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

Singapore:

Hong Kong:

Back

Message

We look forward to your email!

We look forward to your email!
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR code
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

Back

Message

We look forward to your email!

We look forward to your email!
*Required
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR Code WhatsApp
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

Back

Message

We look forward to your email!

We look forward to your email!
*Required
WhatsApp

We look forward to your WhatsApp message!

WhatsApp
Contact us via WhatsApp – simply scan the QR code with your mobile, or open WhatsApp.
QR Code WhatsApp
Telephone

We look forward to your call!

Just pick up the phone!
Want to speak directly to our experts? Here you’ll find the right contact person to answer your query. The novomind team looks forward to hearing from you!

How can we help?