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Patrick Stephan & Jana Abraham, novomind AG
On 6 October 2026, novomind will be at Product Content Europe in Nieuwegein. The event brings together brands, retailers and industry experts who are deeply engaged in product data, product content, PIM, PXM and AI. The focus is on real-world use cases, practical insights and professional exchange. Anyone interested in learning how companies can use product information more effectively and create better digital shopping experiences should not miss this event.
In our session, “From Product Data to Personal Advice: How to Turn Product Content into Sales”, we will demonstrate how product data can be transformed into personalised digital advice. An AI Shopping Assistant can support customers around the clock, recommend suitable products and answer questions throughout the entire customer journey, from initial interest to after-sales service. This can help reduce cart abandonment and returns while increasing conversion rates and average order values, both in B2C and across complex B2B product ranges.
The foundation is high-quality, structured product content. After all, an AI Shopping Assistant can only provide advice as accurately as its underlying data allows. Using live examples, best practices and real figures, novomind will show how Product Content Automation can extract, enrich and generate information. Attendees will learn which data AI applications require, what it takes to integrate them into existing commerce environments, and how product information can be turned into precise recommendations and measurable sales results.
Join us in Nieuwegein and meet the novomind team!
Let’s get in touch
Let’s get in touch
Let’s get in touch
Let’s get in touch
Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Let’s get in touch
Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
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