Share this article

14. November 2025

novomind MEA and Meta Showcase the Future of Citizen Services at Dubai Event

Customer Service, novomind MEA 
novomind MEA and Meta hosted an exclusive event in Dubai exploring how the WhatsApp Business Platform and novomind iAGENT are transforming government-to-citizen communication through AI, automation, and trusted digital services.
Dubai, October 2025 — In partnership with Meta, novomind MEA successfully hosted its first in-person event dedicated to government communication and citizen engagement, entitled “Why WhatsApp is the Future of Government-to-Citizen Engagement.” Held at the Meta Office in Dubai, the half-day event brought together senior representatives from government, healthcare, and public sector organisations to explore how the WhatsApp Business Platform is transforming digital services, accessibility, and public trust across the region.
The day began with an inspiring keynote from Ahmad Shehada, Head of Government MENA at Meta, who discussed how governments are using WhatsApp to connect more effectively with citizens, streamline communication, and foster trusted digital relationships. Shehada also outlined Meta’s roadmap for empowering public sector organisations through innovation and inclusivity.

Hossam Amer, CEO of novomind MEA, followed with a compelling session on why WhatsApp is becoming the future of government-to-citizen engagement. Drawing upon real-world implementations delivered by novomind MEA for leading government entities across the UAE and wider MENA region, Amer demonstrated how novomind iAGENT enables automation, personalised communication, and seamless integration with existing systems.

Adding a healthcare perspective, Vikram Verma, Senior Customer Experience Manager at PureHealth, showcased how the WhatsApp Business Platform is helping to streamline appointment management across PureHealth–SEHA’s 65+ facilities, significantly reducing call center demand and enhancing patient experience.

The event featured a live demonstration by Ayman Soliman and Amr Afifi from novomind MEA’s technical management team, showcasing how AI-powered automation within novomind iAGENT enables governments and healthcare providers to deliver secure, real-time, and scalable interactions through WhatsApp.

A key highlight of the event was the panel discussion moderated by Thomas Köhler, COO of novomind AG, featuring an esteemed line-up of speakers:

  • Abdalla Saleh, Dubai Municipality
  • Dana Alzaim, TAWZEA by E7 Group
  • Vikram Verma, PureHealth – SEHA
  • Ali Alkhazali, AD Ports Group
novomind MEA and Meta Showcase the Future of Citizen Services at Dubai Event
The panel explored the evolving role of WhatsApp in delivering efficient, accessible, and citizen-centric public services, discussing how AI and digital messaging are shaping the next generation of government communication.
This exclusive gathering reaffirmed that messaging platforms like WhatsApp are not only revolutionising service delivery but are also redefining how governments build trust, transparency, and accessibility with their citizens.

A sincere thank you to all attendees, speakers, and partners who contributed to making this milestone event such a success.

Share this article

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com
Join us jobs@novomind.com
Join us
jobs@novomind.com

We look forward to receiving your email

Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com
Join us jobs@novomind.com
Join us
jobs@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com

We look forward to receiving your email

Chat with us
Call us +49 (0) 40 80 80 71 0
Call us
+49 (0) 40 80 80 71 0
Email us info@novomind.com
Email us
info@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.
Chat with us
Call us +65 8025 8458 (Singapore)
Call us
+65 8025 8458 (Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658 (Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

We look forward to receiving your email

Chat with us
Call us +65 8025 8458(Singapore)
Call us
+65 8025 8458
(Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658
(Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

Chat with us
Call us +65 8025 8458 (Singapore)
Call us
+65 8025 8458 (Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658 (Hong Kong)
Email us info@novomind.com
Email us
info@novomind.com

We look forward to receiving your email

Chat with us
Call us +65 8025 8458(Singapore)
Call us
+65 8025 8458
(Singapore)
Call us +852 9867 1658 (Hong Kong)
Call us
+852 9867 1658
(Hong Kong)
Email us info.apac@novomind.com
Email us
info.apac@novomind.com

Let’s get in touch

Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.

Chat with us
Call us +971 (0) 4 371 2597
Call us
+971 (0) 4 371 2597
Email us info@novomind-mea.com
Email us
info@novomind-mea.com

We look forward to receiving your email

Chat with us
Call us +971 (0) 4 371 2597
Call us
+971 (0) 4 371 2597
Email us info@novomind-mea.com
Email us
info@novomind-mea.com

How can we help?