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11. September 2019

Whaaaaaat??? Access to the WhatsApp Business API for € 0, – monthly fee?

in Customer Service
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by Daniela Köhler

Publications officer

Messaging is booming – in various fields of application and across age groups and country borders. According to current estimates, more than 75 percent of smartphone users around the globe have installed at least one messenger service such as WhatsApp, Facebook Messenger or WeChat on their phone – and their number is rising. What has long been taken for granted in people’s private lives is now also on the advance in business. On all continents, growing use is being made of messaging services in e-commerce and customer service.

novomind has now launched the novomind messaging API to simplify the use of messenger services and to flexibly combine customer service and e-commerce. The novomind messaging API allows companies to quickly and flexibly integrate the WhatsApp channel into their customer service or e-commerce, regardless of the existing system landscape and at extremely attractive terms. There is no basic fee for the first WhatsApp number. The billing is done per message (just € 0.002) or alternatively per conversation (only € 0.01). Besides individual front-ends such as apps, existing customer service solutions or shop systems can also be flexibly integrated in order to use messaging services such as WhatsApp in various scenarios.


While novomind integrates the messaging API “backstage”, customers can concentrate on their “main stage performance”. Exemplary application scenarios include the sending of notifications via WhatsApp (e.g. delivery confirmation, mobile ticket) as well as the possibility for the customer to respond to this notification. In case of a reply, the novomind messaging API can be used to integrate the existing customer service tool and thus use the familiar system environment.


The new messaging API further expands novomind’s range of messaging solutions. While the WhatsApp channel was previously available primarily as part of an enterprise solution under the roof of the central novomind iAGENT communications platform, more flexible solutions are now also available. The front-end design can now be implemented freely and individually – via the customer, an integration partner or directly via novomind.


The entire process and product development in the field of messaging is provided by novomind messaging GmbH. The wholly-owned novomind subsidiary has been focusing exclusively on the messaging sector for several months now and integrates the worlds of customer service and commerce, with the messaging API serving as the connecting link. The novomind messaging API is open to all relevant messaging services and can therefore be used with maximum flexibility.


Further information is available on:



Please note:

At DMEXCO in Cologne (Hall 7, Stand C-019) on 11th and 12th of September, novomind will present the new novomind messaging API for the first time and demonstrate how the integration of messengers in new and existing system environments works.


If you want to get a quick, hands-on impression of the possibilities and functionalities of the novomind messaging API, don’t miss out on the next webinar “Professional Customer Experience Management with WhatsApp” on 16 September, 11 to 11:30 am.

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