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25. March 2020

Stockings at the click of a mouse: Falke launches international online shop using novomind software

Digital Commerce
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by Daniela Köhler

Publications officer

Lifestyle brand relies on novomind iSHOP for relaunch / New web shop makes FALKE and Burlington brands available in 28 countries

Hamburg, 25 March 2020 – Finely knitted, easily clicked: the new web shop of FALKE, the international clothing and lifestyle company, has gone online. For the relaunch of its international shop, the company, which was established 125 years ago and is based in Schmallenberg (North Rhine-Westphalia), relied on the intelligent cloud-based solutions from software developer novomind AG. novomind iSHOP replaces the formerly used shop system with immediate effect. The front-end was implemented by creativestyle, a novomind partner company. The brand universes of FALKE and Burlington are now available via the new online shop in six languages, three currencies and 28 countries, including most EU countries as well as Switzerland and the United Kingdom of Great Britain and Northern Ireland.

“By relaunching our online shop, we are continuing our internationalization as part of our e-commerce strategy,” says Julia Willikonsky, Head of E-Commerce at FALKE. “Thanks to the new novomind software solution, we are now much more flexible and can adapt all content in-house in real time. This way, we offer our customers worldwide an even more personalized shopping experience.”

Personalization plays a major role at FALKE. The new online shop allows all products to be ordered with extra services such as individual embroidered monograms that make each stocking unique, gift vouchers or a sock subscription. The novomind iSHOP system ensures optimum presentation of all shop areas in fully responsive design on all devices. It is also characterized by high performance and high speed. The in-memory technology used ensures fast page loading times and search results at all times.

“With its multi-language, multi-brand and multi-currency support, novomind iSHOP facilitates our internationalization. It makes it easy to personalize customer’s shopping experience for specific countries. Flexible process management, high performance and centralized shop management also ensure smooth operation and thus optimize the customer journey,” says Stan Carstensen, COO Customer Solutions at novomind.

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