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29. November 2022

novomind software for marketplace business used by C&A

Digital Commerce, novomind AG 
Portrait Daniela Köhler

by Daniela Köhler

Publications officer

novomind iMARKET ensures connection to Amazon and Zalando / Automated mapping and efficient listing of product information / novomind iPIM for product information management

Hamburg, 29 November 2022 – The marketplace middleware novomind iMARKET developed by novomind AG ensures the automated integration of fashion retailer C&A’s product range into the online marketplaces Amazon and Zalando via a direct connection. Besides Amazon.de and Zalando.de, the Austrian, Dutch, French, Italian, Spanish and Belgian websites of the online marketplaces are also connected.

“Active marketplace management and high-quality product information are critical success factors on online marketplaces. We are delighted to be able to support C&A with our systems and services in achieving the best possible performance in digital commerce,” says Markus Rohmeyer, CPO – Product & Management at novomind.

novomind iMARKET automatically maps the product attributes according to the different specifications and requirements of the individual marketplaces. For the best possible performance, the software permits active marketplace and order management including individual and country-specific price and assortment control for each marketplace. “With novomind, we have a reliable technology partner at our side who responds flexibly to our specific wishes, implements them quickly and thus provides us with valuable support for our e-commerce activities,” Guido Penasa, Head of Digital Marketplaces at C&A.

The integration of the API-based marketplace middleware novomind iMARKET into C&A’s SAP system landscape took place this year and went smoothly. Since 2016, C&A has already used novomind iPIM, the software developer’s product information management system, to map the information of more than 155,000 products and over a million items available in its stores and online shops.

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