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by Daniela Köhler
Middleware from novomind offers all functions for efficient marketplace business / Strong encryption standards for customer data / High degree of automation for rule-based processing of product information, inventories, prices and orders
Hamburg, 10th November 2022 – novomind iMARKET, the highly automated, modular marketplace middleware, has been authorised for integration with the Amazon Selling Partner API (SP-API). It obtained authorisation after successfully undergoing an audit and demonstrating the requisite standards in the encryption and management of end customer data.
Businesses that sell on Amazon using middleware from software company novomind AG now stand to benefit from all advantages of the SP-API. The latter will replace the current Marketplace Web Service (MWS) API at the end of the year. novomind iMARKET allows use of the full range of Amazon services: from Fulfilled by Merchant (FBM), Fulfilled by Amazon (FBA), Prime and Pan-European Shipping to Offer Custom Products, Gift, Upload Invoices and, in the future, the Vendor SP-API.
In addition, novomind iMARKET offers an individual marketplace connector with apps and open APIs. As the software is multi-tenant capable, it is possible to serve multiple accounts on a marketplace. Automatic product range management, product tracking and a reporting engine facilitate the marketplace business. Time-controlled data refinement, campaign management and rule-based price adjustments enable the implementation of time-limited promotions. The order management ensures automated address correction. The event dashboard provides a graphical representation of the sales trend, the number of products and items and an overview of the most recent processes.
“novomind iMARKET offers all functions for efficient marketplace business that brands and retailers can use to increase their sales and reach on digital marketplaces while keeping IT system costs low – from a few thousand products to large assortments in the million-product range,” says Nico Krekow, Director Product Development novomind iMARKET. “Our middleware is designed to support marketplace managers in their day-to-day business by providing a unique user experience and transparency of all relevant business and data processes.”
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