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23. August 2022

novomind Group remains on growth path: revenues of EUR 49 million and further internationalisation

Company, novomind AG

by Daniela Köhler

Publications officer

35 new customers in digital commerce and customer service / Asia as a new market, location expansion in Germany, successful development in MEA

Hamburg, 23rd August 2022 – The Hamburg-based novomind Group has successfully completed the financial year 2021 and remains on a growth path: the software specialists for digital commerce and customer service recorded a consolidated total output (revenues including changes in inventories and other operating income) in the amount of EUR 49.3 million, an increase of around 7 percent on the previous year (2020: EUR 46.1 million). novomind AG generated EUR 44.8 million thereof (2020: EUR 42.3 million). piazza blu² based in Cologne and the other subsidiary novomind MEA (Middle East and Africa) also contributed to the successful Group result.

Across all business units, novomind won 35 new customers, including men’s fashion brand Carl Gross, Europe’s leading chain store and mail order company for motorcycle clothing, spare parts and accessories Detlev Louis, and construction company Viebrockhaus. A 10-year partnership agreement for the operation and further development of its digital omnichannel platform was concluded with long-standing customer hagebau.

A total of around 550 employees in the novomind Group ensure the tailor-made and precise implementation of customer wishes. 450 of them, i.e. the majority of the novomind team, work at novomind AG headquartered in Hamburg.

novomind MEA successful, novomind APAC new in Singapore

Continuous internationalisation plays an important role on novomind’s growth course. The subsidiary novomind MEA, which was founded only in 2018, meanwhile serves more than 30 own customers and recorded a year-on-year revenue growth of over 50 percent. The main driver here is customer service, where the implementation of digitalisation and automation strategies is significantly higher than in the German and European market.

In 2021, novomind entered a market of the future in Asia that is particularly relevant for the company. With the establishment of novomind APAC (Asia Pacific) in Singapore, novomind has deliberately expanded its international network. “From Singapore, we can serve the strong local demand in many Asian markets in a targeted manner,” says Stefan Grieben, CEO of novomind. The first results are already visible: the omnichannel contact center system novomind iAGENT has been successfully used for real-time support on all channels of the ACES HelpLife Care Hotline, a help line for senior citizens, since June of this year.

novomind is also continuing to expand throughout Germany. In addition to Rostock and Weimar, a further branch was established in Lübeck at the end of 2021. Due to their proximity to universities and colleges, these locations offer qualified IT graduates good opportunities to enter an industry of the future.

Further growth is planned for 2022. “We’ve seen a clear and sustained spirit of optimism in our markets since late 2021. We want to exploit this to expand our market position especially with enterprise customers in both business segments. We are therefore investing in product development, clever minds and new international market entries,” announces Stefan Grieben. “The first half of 2022 shows us that we are on a very good path with our core concept: tailor-made solutions and individual services for digital commerce and customer service from a single source.”

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