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by Daniela Köhler
35 new customers in digital commerce and customer service / Asia as a new market, location expansion in Germany, successful development in MEA
Hamburg, 23rd August 2022 – The Hamburg-based novomind Group has successfully completed the financial year 2021 and remains on a growth path: the software specialists for digital commerce and customer service recorded a consolidated total output (revenues including changes in inventories and other operating income) in the amount of EUR 49.3 million, an increase of around 7 percent on the previous year (2020: EUR 46.1 million). novomind AG generated EUR 44.8 million thereof (2020: EUR 42.3 million). piazza blu² based in Cologne and the other subsidiary novomind MEA (Middle East and Africa) also contributed to the successful Group result.
Across all business units, novomind won 35 new customers, including men’s fashion brand Carl Gross, Europe’s leading chain store and mail order company for motorcycle clothing, spare parts and accessories Detlev Louis, and construction company Viebrockhaus. A 10-year partnership agreement for the operation and further development of its digital omnichannel platform was concluded with long-standing customer hagebau.
Continuous internationalisation plays an important role on novomind’s growth course. The subsidiary novomind MEA, which was founded only in 2018, meanwhile serves more than 30 own customers and recorded a year-on-year revenue growth of over 50 percent. The main driver here is customer service, where the implementation of digitalisation and automation strategies is significantly higher than in the German and European market.
In 2021, novomind entered a market of the future in Asia that is particularly relevant for the company. With the establishment of novomind APAC (Asia Pacific) in Singapore, novomind has deliberately expanded its international network. “From Singapore, we can serve the strong local demand in many Asian markets in a targeted manner,” says Stefan Grieben, CEO of novomind. The first results are already visible: the omnichannel contact center system novomind iAGENT has been successfully used for real-time support on all channels of the ACES HelpLife Care Hotline, a help line for senior citizens, since June of this year.
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