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31. May 2022

novomind at K5: Digital commerce and the power of data

in Digital Commerce
Portrait Daniela Köhler

by Daniela Köhler

Publications officer

Hamburg-based novomind AG will be there when the K5 e-commerce trade fair celebrates its comeback and 10th anniversary after a two-year break.  The online retail summit will take place at ESTREL Berlin on 29 and 30 June and is expected to attract more than 5,000 visitors. The software experts from novomind will participate in the exhibition (Hall 1, Booth 19) and contribute to the program.

On the second day of the trade fair (30 June, 10 a.m.), novomind will provide insights into a pioneering, future-oriented project from the automotive industry: Data fuels Sales – How Volkswagen Is Digitalizing Automotive Sales. Patrick Krippendorf, Lead Product Manager in the VW Group, will talk about the transformation process within one of the world’s largest au-tomobile manufacturers. In addition to electromobility and mobile driving, it focuses in particular on digitalization. Not only the vehicle is going digital, but all business processes are undergo-ing a paradigm shift. Data are at the center and must therefore be managed intelligently and efficiently. The novomind iPIM product data information management system is the central engine within this process. The presentation shows what this means and where the chosen path leads.


“We are delighted to participate live in the comeback of K5,” says Joachim van Wahden, Director E-Commerce Sales at novomind AG. “The development of digital commerce is making huge progress on all levels. With our program contribution on the digital data world at VW, we want to emphasize the enormous importance of product data.”


novomind’s entire range of products and solutions can be seen and tested at the trade fair booth (Hall 1, Booth 19). The Hamburg-based software experts offer everything needed for modern omni-channel commerce: shop system (novomind iSHOP), product data management (novomind iPIM) and marketplace integration (novomind iMARKET). In addition, the novomind iAGENT customer service software provides a central omni-channel communication platform with a high degree of automation. This comprehensive portfolio of products and solutions for digital commerce and customer service from a single source ensures efficient business pro-cesses and a high level of customer satisfaction.


novomind at K5 at ESTREL Berlin: Hall 1, Booth 19
29 and 30 June 2022

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