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21. July 2021

hagebau app launches augmented reality feature

in Digital Commerce
Portrait Daniela Köhler

von Daniela Köhler

Publications officer

The hagebau app gives customers mobile access to thousands of articles for the garden, balcony and DIY. novomind has been managing the hagebau online shop since 2014. The hagebau app was added in 2017. Customers can use the app to conveniently find and purchase products online or reserve them at a hagebaumarkt store.

One hand holds a smartphone with the hagebau app open.

A new app feature for iOS and Android has now been launched: augmented reality technology permits to place hagebau products in virtual images true to the original at home. The camera of the smartphone projects the product three-dimensionally onto the floor. The new feature enables customers to get an optimum impression of the size, effect and design at their home. Currently the test phase is running with first articles from the garden furniture range. Other products are to follow.

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