GRUBE gets off to a flying start in digital commerce with novomind software infrastructure

As a project partner, the online agency web-netz from Lüneburg, GRUBE’s existing agency and a novomind iSHOP solution provider, was responsible for the concept, design and technical implementation in cooperation with novomind. web-netz will be in charge of the technical support of the GRUBE web shops and the next rollouts for the other country and brand shops, including www.dominicus.de, www.freetree.de and www.timber-men.com. GRUBE operates twelve European online shops and sub-shops in six languages. The company, which looks back on a long tradition, operates in ten European countries and offers more than 30,000 products from A for axe to Z for zippers.

“With the new software infrastructure from novomind, we have created an elementary prerequisite for consistently pushing ahead the internationalization and growth of the GRUBE Group as part of our e-commerce strategy. The novomind systems are perfectly matched to each other and to our requirements,” explains Alexander Zindler, Head of E-Business at GRUBE.

“A powerful online presence is key to success in digital commerce. With our software, we offer customers tailor-made, flexible and scalable solutions and products from a single source, which enable them to increase the efficiency of their processes and maximize their performance in omni-channel commerce,” says Markus Rohmeyer, CPO Product Management at novomind.