The traditional sales processes that have existed for decades are now disappearing. Expectations from B2C are being transferred over to B2B. Both business segments are continuously developing, especially online, and they are becoming increasingly intertwined with each other.
Source: IFH KÖLN analysed the changes triggered by digitalisation in wholesale and surveyed 100 wholesalers, 05/2020 website
Perfect product data
The demands on product data are becoming ever greater. Without it, listings with retail customers or on marketplaces are often impossible. Product data is also required for your own online shop. Supplied from a central PIM system, this ensures that product data is consistently available across all digital sales channels, as well as on analogue channels such as catalogues.
It is also becoming increasingly important for wholesalers to map the needs of their customers in terms of digital purchasing and service processes. The future lies in digital sales channels, because their customers, too, expect to be able to place online orders. Individual ranges, prices and sliding discounts should also be available for B2B customers online and should be mapped into a solution that works according to the following principle: if it’s easy for customers, it should be easy for employees!