Digitalisation is shaping the future of retail

The traditional sales processes that have existed for decades are now disappearing. Expectations from B2C are being transferred over to B2B. Both business segments are continuously developing, especially online, and they are becoming increasingly intertwined with each other.
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IT infrastructure put to the test

Online retail poses challenges for wholesalers

The wholesale end customers of today and tomorrow prefer to do their research on the Internet; classic sales processes such as key account management or the use of print catalogues mean a loss in turnover. Online retail is no mere add-on as a sales channel, but must be brought into harmony with existing sales processes. In order to serve all channels with the same quality and service, processes must be reconsidered and supported by digitalised ones. Companies usually associate this with a great amount of effort. The challenge: it is often not only an online shop and operational PIM system solutions that come up short, but the entire IT landscape needs to be put under the microscope. Other industries, such as retail, have solutions in place and deliver the shopping experience that customers expect.

Did you know?

  • 59% of wholesalers believe digital platforms will replace wholesale
  • 57% worry that manufacturers will sell directly to end customers and bypass wholesale

Source: IFH KÖLN analysed the changes triggered by digitalisation in wholesale and surveyed 100 wholesalers, 05/2020 website

Perfect product data

A basic requirement for successful wholesale

The demands on product data are becoming ever greater. Without it, listings with retail customers or on marketplaces are often impossible. Product data is also required for your own online shop. Supplied from a central PIM system, this ensures that product data is consistently available across all digital sales channels, as well as on analogue channels such as catalogues.

The next level in B2B commerce

It is also becoming increasingly important for wholesalers to map the needs of their customers in terms of digital purchasing and service processes. The future lies in digital sales channels, because their customers, too, expect to be able to place online orders. Individual ranges, prices and sliding discounts should also be available for B2B customers online and should be mapped into a solution that works according to the following principle: if it’s easy for customers, it should be easy for employees!

The first steps

A B2B online shop is a logical complement to really raise the standard for the B2B customer experience. After the test phase has been conducted with less complex products to get a company started with sales on their own online shop, product complexity can be gradually ramped up, and this usually also increases the customer’s need for help and advice. Online sales support functions and measures, such as configurators, can then be implemented. Depending on the product group, this can involve a mix of digital measures, supplemented by personal advice from real humans.

How novomind helps wholesalers

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Central product data

Hundreds of suppliers, complex products and several million articles: novomind iPIM overcomes all the challenges of the wholesale trade in order to comprehensively manage its product data and make it available for all systems.

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Individual B2B shop

Whether customer-specific prices, online showrooms or a personalised shopping experience in real time: novomind iSHOP allows your company to reach both B2B and B2C customers and meet their individual requirements.

Our features & benefits

Prices per customer and product

Prices and sliding price scales can be displayed on the B2B online shop for specific customers or customer groups.

Approval processes

Mapping of customer-specific organisational structures (e.g. approval processes for customer orders).

Supplier portal

Efficient product data onboarding with novomind iPIM Supply and automated data transfer into your own data model.

High-quality product data

Flexible attribute model and real-time product data supply from online shops, marketplaces or catalogues via novomind iPIM.

Comprehensive data provision

The data required can be made available to customers and marketplaces automatically.

Easy search function

Customers and users can simply search for and download product data and digital assets manually in novomind iPIM Buy.

Excellent customer service

Personal B2B communication with novomind iAGENT via all channels (chatbot, messenger, video chat, etc.) by merging customer service channels.

B2B showcase

A B2B online showroom without prices or checkout for simple order inquiries from the local retailer.

B2B online shop

Comprehensive real-time shop system for highly-automated B2B shop scenarios.

Heading into the digital future with modern PIM

For HolzLand, novomind iPIM can cope with even the largest data volumes: over 1.3 million item data sets for more than 250 industrial suppliers with over 1,000 supplier catalogues.
“We found the consulting expertise we had been looking for.”
Christian Haltermann, Head of Digital Services, HolzLand
Holzland Case Study

Let’s get in touch

Do you have some questions? Or are you interested in our company and services? The novomind team is always on hand to help – via the channel of your choice.
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