A smooth shopping experience, both on- and offline – that’s what customers expect in retail today. The consequence: retail is becoming increasingly complex. There should be no issues with the choice of products on offer, the service provided and the communication with the company, and this must be the case at all times and across all digital commerce channels.
Retailers need software solutions that combine two things: they must reliably satisfy common requirements in order to simplify, stabilise and automate processes. At the same time, they must be flexible enough to meet company-specific needs and satisfy the demands of a dynamic market.