Digital commerce in retail: one step ahead of the curve

A smooth shopping experience, both on- and offline – that’s what customers expect from retail today. As a consequence, retail is becoming increasingly complex. A company’s product range, service and communication simply have to work perfectly, all the time and across all digital commerce channels.
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Sustainable growth for interconnected platforms

We are focusing on the latest market standards

Is your system overloaded with it comes to Black Friday and other events? Huge amounts of product data, numerous suppliers, a personalised shopping experience and the whole thing in different languages and multiple currencies? Big players in the retail sector keep raising their standards: click & collect, ship from store, digital shelf extensions, a vast product selection and, ideally, omnichannel customer service – what used to be mere exceptions is now the new normal. This also raises people’s expectations of your company. And the expectations of tomorrow go above and beyond: even today, customers are aware that they have the right to return goods within 100 days and, in the event of doubt, they demand this for every purchase. This means additional risks for your company. And don’t forget: online commerce has no closing times. Fast response times and competent, individual advice – in most cases, this has to take place around the clock.

Did you know?

  • Every eighth online purchase made in Germany is returned to the retailer. When it comes to the fashion sector, the rate is sometimes 50 per cent and higher.
    (Source: Bitkom survey, novomind figures)
  • Customers are more than twice as likely to add additional items to their basket if their shopping experience is highly personalised.
    (Source: Objectivity Report)
  • By 2025, the use of AI and automation will reduce product lines by up to 30% at the majority of global fashion houses.
    (Source: McKinsey)

End-to-end solutions for more turnover and profitability


Reliable and flexible

Retailers need software solutions that combine two things: they must reliably satisfy common requirements in order to simplify, stabilise and automate processes. At the same time, they must be flexible enough to meet company-specific needs and satisfy the demands of a dynamic market.

An end-to-end ecosystem with 24/7 service

We offer a digital ecosystem for retail digital commerce, end-to-end, and from a single source. We are there for your business around the clock, with an unparalleled service and highly-dedicated staff members. And when we say 24/7, we mean it: our staff really do get up for you at night.
Digital Commerce

A unique product portfolio

Whether a global manufacturer of brand-name goods or an online retail enterprise, whether B2B, B2C or D2C: our digital commerce products novomind iPIM, iSHOP and iMARKET work together in perfect harmony and cover all the relevant digital commerce processes and sales channels, from supplier data onboarding to data quality management, product range management, shop, CMS, OMS and marketplace connection.

How we solve your retail challenges


We support companies with consistent data throughout the entire customer journey across all sales channels. From a commerce platform with numerous shops and brands to the connection to leading international marketplaces and through to the POS.


Customisable content is a key factor for increasing relevant conversion rates. This is primarily made possible by modulating content in line with the customer segment.

Individual order models

Click & collect, click & reserve and ship from store are just three examples of how customers shop today. We give your customers what they want.


Composable commerce? We offer an efficient solution with best-of-breed components for shop, PIM, OMS and marketplace connection - all of which can also be combined "headless".

Integrated customer service channels

Shop, telephone, messenger, email - without an omnichannel service, you’ll have no hope in e-commerce. That's why we integrate chatbots, WhatsApp and the like into your online shop - including delivery tracking.

Infinite scalability

"404" on Black Friday? A nightmare scenario – and a thing of the past for your company. We provide stable systems with flexible hybrid cloud models. Fast loading times also make customers less likely to abandon their purchases.

Fashion at the click of a mouse

novomind iSHOP was implemented as a scalable online shop SaaS solution and multi-client-capable shop system with automatic inheritance logic for efficient shop management.
“We were convinced by novomind iSHOP’s user-friendly, easy-to-manage back office.”
Stephan Mütherich, Shop Management Team Leader, FALKE
FALKE Case Study

novomind Connected iProducts

More than the sum of its parts. Each of our novomind software products supports best-in-class digital commerce and customer service, but the interaction between several novomind Connected iProducts creates valuable additional benefits. For more efficiency, a faster time to market, higher conversion rate and flawless customer experience.

novomind iPIM

The comprehensive (and modular) PIM system for digital product experience management (PXM) and product-related master data management (MDM).

novomind iSHOP

The innovative, modular real-time shop system for growth-oriented B2C and B2B omnichannel commerce.

novomind iMARKET

The highly-automated, modular marketplace middleware for strategic marketplace trading.

novomind iAGENT

The intelligent contact centre software for optimal omnichannel management – from chatbots to email management, video chat and social media communication.

Let’s get in touch

Do you have some questions? Or are you interested in our company and services? The novomind team is always on hand to help – via the channel of your choice.
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