Central platform, optimal data
Direct contact with customers, combined with a uniform brand image, is becoming increasingly important in the digital environment. Central customer communication and traditional business rules (e.g. individual retailer prices and exclusive rights of representation) must be brought into line with one another on a digital platform. novomind supports this with appropriate business logic. In order to take advantage of the opportunities offered by digitalisation, cooperative members must have access to optimal data material on both the goods and the customer at all times.