Helping shape the data revolution

As the world becomes increasingly digital, more and more new companies are emerging with a business model that no longer requires traditional cooperative group services. The sharing of knowledge between individual cooperative members and the pooling of data determine the groups’ future prospects in both wholesale and retail.
New players are conquering the markets

A digital business model is missing

Cooperative groups have a history that stretches back a long way. In an era of Amazon and mobile shopping, however, they are finding it difficult to find solutions for their members. New players on the scene are taking over the traditional services, such as product range generation, warehousing and logistics. Digitalisation, therefore, is taking away the raison d’être for a large number of today’s cooperative groups and changing business processes. Very few cooperative head offices are taking the important issue of data usage into their own hands.

Hundreds of industrial suppliers? Thousands of supplier catalogues? Millions of item data sets?

Successful concepts involve big data management. A centrally-managed online platform can help overcome the challenges of fully exploiting the strengths of the retailers involved, whilst also taking sufficient levels of freedom into account so as to offer a consistent customer journey at the same time. In doing so, central services are transferred over to a competitive omnichannel model.

Did you know?

  • In Germany alone, there are 320 cooperative groups from 45 industries containing around 230,000 medium-sized companies. These generate annual sales in the mid three-digit billion range.
  • 90% of the cooperative groups offer members the option of centralised purchasing. But today, only around 40% have added online sales solutions to the services, in the form of their own online sales channel or connecting to external marketplaces, for example. As little as 15% support a digital POS.
    Source: Study by eStrategy Consulting
  • Only 34% of cooperative groups offer a Click & Collect service, 29% Click & Reserve, 18% in-store availability checks and as little as 5% offer in-store returns.
    Source: Study by eStrategy Consulting

Three ways in which cooperative groups are tackling the challenges of digitalisation and supporting their members

A central online shop

Groups themselves may set up and run a central online shop.

Shared market place

Groups may set up a marketplace for members, or make use of external marketplaces.

Online shops for members

Cooperative groups may help their members with setting up decentralised online shops.

Central platform, optimal data

Access to customers is critical to success

Direct contact with customers, combined with a uniform brand image, is becoming increasingly important in the digital environment. Central customer communication and traditional business rules (e.g. individual retailer prices and exclusive rights of representation) must be brought into line with one another on a digital platform. novomind supports this with appropriate business logic. In order to take advantage of the opportunities offered by digitalisation, cooperative members must have access to optimal data material on both the goods and the customer at all times.

Our solution for your company

A central platform for a decentralised business model

novomind provides optimal support for the digitalisation of cooperative groups and their members in digital commerce with novomind iSHOP and novomind iMARKET, as well as in customer service with novomind iAGENT. The main driver of lasting success is the modular Commerce novomind iPIM system for groups with highly complex product and customer information.

Our range of services:

E-commerce platform

A central e-commerce platform with individual personalisation options for group members.

B2B white label stores

B2B white label stores, for an even more individual brand presence for members.

Central product data

Central product data for all members and all channels.

Order management system

A central order management system with control for all retailers, allowing mixed shopping carts.

Data integration

Integration of e-commerce order data into customer service.

Supplier onboarding

Comprehensive supplier onboarding.

novomind iSHOP logo

Innovative and modular

novomind iSHOP is an innovative, modular real-time shop system that combines all important features for successful online retail in one platform.

novomind iMARKET logo

Maximum reach

novomind iMARKET guarantees maximum reach: the marketplace software creates a seamless connection to specialised marketplaces for groups and their members.

novomind iAGENT logo

360° customer service

novomind iAGENT is the perfect complement, as a leading omnichannel contact centre system for large organisations with high volumes of inbound queries.

Heading into the digital future with modern PIM

For HolzLand, novomind iPIM can cope with even the largest data volumes: over 1.3 million item data sets for more than 250 industrial suppliers with over 1,000 supplier catalogues.
“We found the consulting expertise we had been looking for.”
Christian Haltermann, Head of Digital Services, HolzLand
Holzland Case Study

What do our customers say?

“We found the consulting expertise we had been looking for.”

Christian Haltermann

Head of Digital Services, HolzLand

novomind Connected iProducts

More than the sum of its parts. Each of our novomind software products supports best-in-class digital commerce and customer service, but the interaction between several novomind Connected iProducts creates valuable additional benefits. For more efficiency, a faster time to market, higher conversion rate and flawless customer experience.

novomind iPIM

The comprehensive (and modular) PIM system for digital product experience management (PXM) and product-related master data management (MDM).

novomind iSHOP

The innovative, modular real-time shop system for growth-oriented B2C and B2B omnichannel commerce.

novomind iMARKET

The highly-automated, modular marketplace middleware for strategic marketplace trading.

novomind iAGENT

The intelligent contact centre software for optimal omnichannel management – from chatbots to email management, video chat and social media communication.

Let’s get in touch

Do you have some questions? Or are you interested in our company and services? The novomind team is always on hand to help – via the channel of your choice.
Portrait Stephanie Poreski
Portrait Joachim von Wahden
Portrait Franziska Dempt



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