The digitalisation of the automotive industry is in full swing. The profound structural shift towards electromobility and connectivity in and around the vehicle brings with it new business models and positions. The objective: maximum connectivity.
Experts have summarised the most important developments under the abbreviation CASE (Connected, Autonomous, Shared, Electrified): cars of tomorrow will be powered by electricity, shared and fully interconnected, and will also be able to drive autonomously.
Digitalisation, in particular, is putting the industry’s existing structures to the test, but it also offers the greatest opportunities. The automotive industry describes the car of the future as a device on wheels. In addition to pure hardware, manufacturers are offering their customers more and more software solutions.
Our solutions for your business
Being present and available to communicate with customers digitally is not only key when they’re deciding what and whether to buy, but also for the entire service life of a vehicle. With our intelligent software products novomind iSHOP, novomind iMARKET and novomind iAGENT, we provide optimal support for the automotive industry along the entire customer journey.
The innovative, modular real-time shop system helps the automotive industry to set up digital showrooms and is fully multi-client capable, even for the complex requirements of the automotive industry: it supports different countries, languages, currencies, stores and channels. novomind iSHOP combines all the important features for successful online retail on one platform. CMS, OMS, a search function, recommendation engine, promotion engine and A/B testing are already included as standard.
The main driver of lasting success is the modular Commerce PIM system for companies with complex product information. Not only does novomind iPIM support the diverse structures involved in automotive trading (OEMs, importers, dealers), but it also maps complex vehicle-specific constraints. And this works smoothly in both the before-buy and while-buy processes thanks to uniform quality metrics. The novomind iPIM Supply module also makes it possible to optimally and efficiently integrate all source data into existing e-commerce platforms and system landscapes.
Our marketplace software novomind iMARKET guarantees maximum reach for manufacturers, OEMs and vehicle dealers and creates a seamless connection to specialised marketplaces for new and used cars and spare parts and vehicle accessories.
What’s more, novomind iAGENT offers true 360° customer service, as a leading omnichannel contact centre system for medium-sized to very large companies with high volumes of inbound queries. Thanks to novomind iAGENT, manufacturers and dealers can be contacted by interested parties and customers across all channels, during the sales pitch and purchasing process, and as part of after sales care. And this is available as a self-service solution around the clock via chat/messenger bots and FAQ centres.
Kai Oliver Rieskamp and Patrick Krippendorf
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Do you have any questions? Are you interested in our company and services? The novomind team is available to assist you through the channel of your choice.