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Experts have summarised the most important developments under the abbreviation CASE (Connected, Autonomous, Shared, Electrified): cars of tomorrow will be powered by electricity, shared and fully interconnected, and will also be able to drive autonomously.
Digitalisation, in particular, is putting the industry’s existing structures to the test, but it also offers the greatest opportunities. The automotive industry describes the car of the future as a device on wheels. In addition to pure hardware, manufacturers are offering their customers more and more software solutions.
Quelle: PwC
Expansion of direct digital sales with digital showrooms as an effective means to foster customers’ loyalty to their favourite brand. This also fundamentally changes the relationship between manufacturer and dealer.
At the same time, car dealers are looking for ways to sell vehicles directly online, as well as via third-party platforms.
It must be possible to book test drives and make appointments with the garage online, but a human advisor should also be available during business hours. 24/7 online availability across all channels with chatbot support and FAQs outside opening hours.
Software updates that can be installed in the vehicle and smart add-on components or car-related subscriptions present new money-making opportunities.
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Volkswagen
Kai Oliver Rieskamp and Patrick Krippendorf
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