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Intelligent software since 2000.

We are novomind – with Hanseatic roots in Hamburg and technology in use worldwide. We develop intelligent commerce and customer service software solutions, and are proud to be amongst the European technology leaders in our field of business. We support around 250 companies across Europe and Asia and have over 400 people in our employ. Our areas of expertise and focus are online retail and electronic customer communication. novomind’s service spectrum is as broad as it is specialised: from individual customer e-business solutions and e-commerce products such as online shops, PIM (Product Information Management) and marketplace integration, to tailored solutions for contact and service centres. Our other core focus is Artificial Intelligence (AI): developing AI technology is not only in our DNA, but is part of the founding story of novomind. We’re passionate about maximising the smart and efficient combination of AI with creative developer spirit.

novomind AG is an owner-managed IT company run by founder Peter Samuelsen (CEO) together with his board members: Stan Carstensen (COO - Professional Services), Stefan Grieben (CTO - Research & Development), Thomas Köhler (COO - Global Delivery), Mark Moeken (CFO - Finance & Legal) and Markus Rohmeyer (CPO - Product Management and CMO - Sales & Marketing).


What drives us

What began in 1991 with the invention of the internet, is now commonly referrered to as the “digitalisation of society” or “digital transformation”. Behind this, is a change as rapid as it is radical - in habits, processes and business models, as well as the manner in which people and companies interact with each other. We have been meeting this challenge ever since the company was founded in 2000, and our dedicated and driven team is excited to continue doing so.

What we believe

Digital interfaces for customers are an essential driver of modern companies’ value creation. We recognise this in the continuously increasing enquiries and orders from our customers via service centres and e-commerce systems. Lifestyle habits are being revolutionised, and people’s changing communication behaviour is just one indicator of this. In order to maintain a close relationship with their customers, companies and institutions need to be flexible, pro-active and continuously thinking ahead.

What our customers can rely on

Our software technology enables our customers to continuously increase their number of digital customer relationships across all channels, thereby strengthening the value of these relationships. As a customer of novomind, you can be sure that your company will benefit greatly from our solutions.


Your contact for

South Africa

Michelle Greeff
Business Development

+277 2888 6586


novomind at CCMG Awards 2021