novomind iSHOP offers you a comprehensive integrated recommendation engine which you can use without any major additional costs. Recommendation teasers can be activated immediately in the novomind iSHOP back office – no IT expertise required!
Product recommendations for cross- and up-selling
With the novomind iSHOP recommendation engine you can configure the ideal conditions for maximum cross- and up-selling at any time via Business Rules. The recommendations can, for example, be restricted to preferred categories, certain brands can be excluded and customer specific filter requirements set. In addition, XXX can be used to particularly highlight special products.
The recommendations may, of course, also be combined with an A/B test which can permanently save the ideal configuration.
Evaluations may be retrieved in real time via the internal engine or displayed via the established tracking systems. The integration with BI systems which use additional parameters for the optimum recommendation is also possible without any problem.
Customer specific product recommendations in all areas
You can place product recommendations in the novomind iSHOP via the back office where a recommendation teaser is compiled and configured for an area. With this, product recommendations can be used in all areas of the e-shop – without any IT expertise and with only a few clicks.
Personalised product recommendations on the basis of the click history may also be displayed customer specifically. If these values do not exist yet, a fallback is used and the potential customer first sees the top seller products.
External recommendation engines
In addition to the integrated recommendation engine you can also use external engines e.g. from Prudsys or Econda. Hereby novomind iSHOP can even easily do an A/B test of internal and external recommendation engines which gives you reliable information on the efficiency and additional benefits of the external engines.
Bramfelder Chaussee 45
Tel.: +49.40.80 80 71 - 0
Fax: +49.40.80 80 71 - 100