Using WhatsApp Business API efficiently – without newsletters and as personally as possible

The much-vaunted personalization is often still a digital one-way street and is limited to addressing the customer – when it comes to engaging in a real dialogue, there is still considerable room for improvement. Messaging offers the potential to finally score big time – and in two ways: on the one hand, messengers like WhatsApp enable customer-friendly real-time communication in customer service; on the other hand, they offer concrete opportunities for use in e-commerce. From individualized advice provided by a service agent directly to online shopping within minutes and vice versa – all in a single WhatsApp chat. While this may currently still be a pie in the sky, it is definitely no longer just a vision. Small shops already integrate their product ranges into their WhatsApp customer communications in the form of “shop windows”, while mail order companies use deep links from the WhatsApp chat to guide their customers directly to the shopping carts of their online shops. New options are developed all the time, and we would be pleased to assist you in this process. Product and process development in the field of messaging is realized by novomind messaging GmbH. The Messaging Team of this wholly-owned novomind subsidiary focuses entirely on this sector and integrates customer service and commerce, with the novomind messaging API serving as the integral element. It is open to all relevant messaging services and can therefore be used with maximum flexibility.