--- title: Transa Backpacking launches new headless commerce platform based on novomind software description: Swiss travel and outdoor retailer opts for novomind iSHOP with modern headless architecture / PIM and shop system from a single source url: https://www.novomind.com/en/press/transa-backpacking-launches-new-headless-commerce-platform-based-on-novomind-software/ markdown_url: https://www.novomind.com/en/press/transa-backpacking-launches-new-headless-commerce-platform-based-on-novomind-software.md type: post slug: transa-backpacking-neue-headless-commerce-platform-mit-novomind-software-gestartet author: mmeyer published: 2024-07-03T02:49:06Z modified: 2024-07-03T13:56:12Z language: en-US taxonomies: category: - Digital Commerce - novomind AG  - Press word_count: 769 tokens: 1415 --- # Transa Backpacking launches new headless commerce platform based on novomind software Share this article 3. July 2024 Transa Backpacking launches new headless commerce platform based on novomind software Digital Commerce, novomind AG  by Daniela Köhler Publications officer Swiss travel and outdoor retailer opts for novomind iSHOP with modern headless architecture / PIM and shop system from a single source Hamburg, 03 July 2024. Transa Backpacking AG, the Swiss specialist retailer for high-quality travel and outdoor equipment, is now presenting itself on a headless commerce platform with a fresh look. The new platform was implemented by novomind AG. Transa’s long-standing software partner has also developed the powerful novomind iSHOP shop system, on which the new e-commerce platform is based. Decoupling the backend from the frontend has made it easier to design the latter. The new frontend was developed by the DEPT® agency. “novomind’s competent, team and solution-oriented approach proved its worth in the technical implementation of our new e-commerce platform. The headless architecture gives us greater flexibility in linking content and commerce and the freedom to continually develop our online advice service,” says Simon Krummenacher, Product Owner at Transa. The technical changeover was accompanied by the introduction of a new Order Management System (OMS) from novomind, which makes it easier to process orders. It also enables customer service to deal with customer requests even more quickly and effectively. In addition, it can be used to store information for customers, which they can access in their account. The project team led by Simon Krummenacher, Head of E-Commerce at Transa Backpacking AG, is delighted with the launch of the new headless online shop. Clothing, shoes, equipment and gear – Transa Backpacking’s range comprises more than 42,000 products from around 550 brands. It includes everything from trekking backpacks, climbing boots and outdoor sleeping bags to multi-tools and pocket knives. novomind iPIM has been used as the central Product Information Management (PIM) system since 2019. The PIM system ensures the highest product data quality for all sales channels and interacts perfectly with novomind iSHOP. It also includes the innovative AI-based data onboarding module novomind iPIM Supply for efficient, time-saving process automation. “We tailor our solutions flexibly and precisely to each customer and their specific needs. This includes thinking about the automation of processes through AI-based features, as these open up enormous opportunities for optimising processes and reducing workloads,” explains Stan Carstensen, COO of novomind. “Working with Transa Backpacking, implementing projects and developing them further together is a great pleasure for us.” Back to overview Share this article Let’s get in touch Do you have any questions? 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