Stable year in spite of coronavirus: novomind Group generates revenues of EUR 46 million and invests in partners and internationalization

The expansion of the international partner network is one of novomind’s primary corporate goals. Launched in 2019 with five partner companies, the network now comprises some 30 partners with different specializations in seven countries. “The trusting and close cooperation with our partners enables us to onboard numerous new customers and projects, even in coronavirus times,” says Peter Samuelsen, founder and CEO of novomind. “As a provider of commerce and customer service software, it is very important to us to be very close to our customers everywhere in order to meet their individual requirements at any time. We also select our partners according to this criterion.” In 2020, numerous online shops could thus be launched and many customer service projects could be planned, accompanied and successfully implemented completely by working from home as a result of the coronavirus crisis.

In addition to the continuous expansion of its partner network, novomind is also pushing ahead its internationalization strategy. While the company is already successful throughout the DACH region and, via novomind MEA, also in the Middle East, further steps for future target markets were put into more concrete terms in 2020: in addition to expanding the activities in the Asian market, among others together with partner company OSP (Otto Group Solution Provider), novomind is now also focusing on France. The opening of a sales office in Paris in October 2020 marked the start of the French market entry. “We are convinced that our practice-oriented and customer-friendly software solutions can simplify processes and make them more efficient anywhere in the world,” says Peter Samuelsen. “That’s why we continue to invest in our partner network and our internationalization strategy in a global market.”

novomind products are primarily used in an omni-channel context in the areas of online commerce, product information management (PIM), international marketplace integration and customer service. Customers include organizations and institutions from all sectors and categories – from government agencies, financial services providers and mid-sized companies to international brands and corporations.