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von Daniela Köhler
Pressesprecherin
AI is transforming the world as never before. Accordingly, the novomind Customer Focus Day 2026 centred on the ideal collaboration between humans and artificial intelligence in digital commerce and customer service.
More than 250 customers, partners and friends attended the novomind user day at Hamburg’s Grand Elysée Hotel on 9 June to hear the latest updates on novomind’s complete range of products and services, as well as to discuss innovations and future trends in AI.
In line with novomind’s motto “Customer Focused Technology”, the first novomind user day under its new name embraced the refreshed cross-product, full-day format, which this year provided plenty of space for user input and personal exchange. The programme remained packed with insights and inspiration.
Cross-cutting topics were presented in the morning. In the afternoon, four parallel tracks – featuring presentations and round-table discussions – delved into the latest product-specific innovations of novomind iPIM, novomind iSHOP, novomind iMARKET and novomind iAGENT.
For the first time in 2026, these were followed by five separate breakout sessions focused on current issues: How can product data be made GEO-ready? How do you create your own shopping assistant? How do you build customer success? What is an AI platform for beginners? How does AI connect e-commerce and customer service?
The rapid evolution of AI and its role as a driver of efficiency and growth were at the heart of the novomind Customer Focus Day, across all segments and products. “AI is the engine of change in digital commerce and customer service. And data are the fuel that makes this change possible,” said Markus Rohmeyer, CPTO (Chief Product & Technology Officer) of novomind. For now, however, humans remain at the helm. ‘Human in the loop’ enables the perfect blend of human empathy and AI-powered automation. He quoted Forrester’s advice to focus on “strategy over urgency”, encouraging companies not to act hastily amid the excitement around AI. novomind Management Board member Thomas Köhler spoke about his personal AI moment in software development and offered insight into the related opportunities and challenges.
At this user day, novomind again introduced numerous new AI features to enhance process optimisation through automation. One announcement was particularly well received: Nomi, novomind’s best-known virtual assistant, is expanding its area of application and will become a “co-pilot” across all novomind products. In addition, the novomind team once again provided a preview of future developments such as the Commerce Learning Loop and the QA Dashboard in novomind iAGENT.
As always, various use cases ensured a strong practical focus at the novomind user day. Participants experienced AI and data in practice with insights from novomind’s new “AI & Data” business unit. The novomind team presented solutions for various fields of application and requirements regarding data and digital sovereignty – from AI agents and shopping assistants to AI platforms and infrastructure, from large LLMs to novomind’s fine-tuning of open-source SLMs and LLMs. Success stories, in which users shared their experiences in areas such as product data maintenance and validation, image classification and A/B testing, compellingly demonstrated how AI can be used to optimise processes.
After extensive networking and a wealth of impressions, insights and conversations, one thing was clear at the close of the first novomind Customer Focus Day: Despite all the rapid changes that AI brings, the digital future will remain human, as what would it be without empathetic gatherings and face-to-face exchanges?
novomind would like to extend its warmest thanks to all guests for taking part!
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