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by Daniela Köhler
Publications officer
Dressed up for a strong web presence: online shops for the Création Gross menswear brands on a new platform using novomind software / PIM, shop system and marketplace middleware from a single source / Round-the-clock online ordering optimised for B2B and B2C commerce
Hamburg / Hersbruck, 27 September 2023 – Fashion specialist Création Gross GmbH & Co. KG, based in Hersbruck/Bavaria, has relaunched its B2C webshops and launched two new B2B webshops with novomind AG as its software partner. The online shops of the two premium menswear brands CARL GROSS and CG – CLUB of GENTS now run on a platform that uses the novomind iPIM and novomind iSHOP software package. In addition, the novomind iMARKET middleware is used for simple and fast connection to online marketplaces.
“In novomind, we have found a software partner that offers us a tailor-made, one-stop solution for successful digital commerce from a single source and provides us with competent and reliable support in our digitalisation process,” says Katharina Reitmaier, Head of E-Commerce & Business Development at Création Gross. “We are very pleased with the good and goal-oriented cooperation with the novomind team, which enabled a quick and smooth system migration.”
The user-friendly, web-based new platform with the online shops of the two fashion brands CARL GROSS and CG – CLUB of GENTS has been optimised for both B2C and B2B customers by integrating special features. Wholesalers, retailers and consumers alike can now enjoy the benefits of round-the-clock online ordering at www.carlgross.de or www.cg.fashion/ and the associated national brand shops for Austria, France and the Netherlands.
With a commitment to combining artisan traditions with modern trends, the almost century-old fashion company stands for trendy and stylish menswear of the highest quality and internationally inspired design. Two to three collections of fine fabrics are created each year for each brand. Most of the menswear can be ordered and combined in a modular system. In Création Gross’ multi-channel distribution system, the online brand shops play an important role in the e-commerce strategy.
As a multi-client capable, scalable SaaS solution, the new novomind iSHOP system ensures high performance. With bespoke B2B shop functionality, it enables wholesalers to place bulk orders and make the perfect product selection for their business through a transparent and accurate view of available stock. B2B customers can place their reorders and pre-orders online around the clock. In addition, an ordering system has been developed for the sales force at in Germany and abroad. This speeds up the ordering process and increases efficiency. With its B2C shop functionalities such as a shop-the-look feature, novomind iSHOP also contributes to an attractive customer journey for online shoppers.
“The various exciting B2B functions that we have implemented for Création Gross in addition to the classic B2C omni-channel features show once again that novomind always designs, develops and operates tailor-made, individual solutions for its customers,” says Stan Carstensen, COO – Customer Solutions at novomind.
The central enterprise Product Information Management (PIM) system novomind iPIM provides high-quality product data for all of Création Gross’ e-commerce channels. The quality of product data is also a decisive factor for successful online marketplace business. Product data must meet the various marketplace-specific requirements. At Création Gross, the novomind iMARKET marketplace middleware ensures the easy connection to online marketplaces such as Otto, Zalando, Amazon, Klingel and Breuninger. It enables the automated integration of selected products, thus increasing reach and brand awareness. Création Gross has been using novomind iPIM and novomind iMARKET since 2021.
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