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22 Jun 2021

Stable year in spite of coronavirus: novomind Group generates revenues of EUR 46 million and invests in partners and internationalization

Hamburg-based software developer confirms last year’s result / Over 30 new customers in commerce and customer service / More employees, growing partner network and further international steps

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The Hamburg-based novomind Group successfully concluded the financial year 2020, even under coronavirus conditions. The Group recorded a consolidated total output (revenues including changes in inventories and other operating income) of EUR 46.1 million, thus remaining at the previous year’s level (2019: EUR 46.4 million) despite the generally difficult environment. novomind AG generated EUR 42.6 million (2019: EUR 39.5 million) thereof, an increase of around eight percent. piazza blu² GmbH also contributed to the Group result. In addition, the subsidiary novomind MEA (Middle East and Africa), which was founded only in 2018, already generated revenues of just over EUR 1 million.

Across all business units, more than 30 new customers were acquired in 2020, including FALKE Group, the specialist wholesaler IGEPA and the Dortmund-based energy supplier StadtEnergie. In this area, there are also positive news from novomind MEA. Among other things, the young novomind subsidiary was very successful in the healthcare sector: ultra-modern public and private hospitals such as the Abu Dhabi Health Services Company (SEHA) with 13 hospitals and the Al Zahra Private Hospital Dubai (AZHD) are relying on efficient customer service solutions and software technology made in Hamburg/Germany.

Against the background of the coronavirus pandemic, the further increase in the number of employees is particularly gratifying: the team of the Group increased to around 450 employees (2019: 395) and that of novomind AG to around 400 employees (2019: 351). The five-strong starting team of novomind MEA doubled to 10 employees in the course of 2020.

Partner network and internationalization
The expansion of the international partner network is one of novomind’s primary corporate goals. Launched in 2019 with five partner companies, the network now comprises some 30 partners with different specializations in seven countries. “The trusting and close cooperation with our partners enables us to onboard numerous new customers and projects, even in coronavirus times,” says Peter Samuelsen, founder and CEO of novomind. “As a provider of commerce and customer service software, it is very important to us to be very close to our customers everywhere in order to meet their individual requirements at any time. We also select our partners according to this criterion.” In 2020, numerous online shops could thus be launched and many customer service projects could be planned, accompanied and successfully implemented completely by working from home as a result of the coronavirus crisis.

In addition to the continuous expansion of its partner network, novomind is also pushing ahead its internationalization strategy. While the company is already successful throughout the DACH region and, via novomind MEA, also in the Middle East, further steps for future target markets were put into more concrete terms in 2020: in addition to expanding the activities in the Asian market, among others together with partner company OSP (Otto Group Solution Provider), novomind is now also focusing on France. The opening of a sales office in Paris in October 2020 marked the start of the French market entry. “We are convinced that our practice-oriented and customer-friendly software solutions can simplify processes and make them more efficient anywhere in the world,” says Peter Samuelsen. “That’s why we continue to invest in our partner network and our internationalization strategy in a global market.”

novomind products are primarily used in an omni-channel context in the areas of online commerce, product information management (PIM), international marketplace integration and customer service. Customers include organizations and institutions from all sectors and categories – from government agencies, financial services providers and mid-sized companies to international brands and corporations.