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Press releases PIM
28 Jan 2021

novomind and brix IT Solutions from Switzerland enter into strategic partnership

Swiss specialist for DAM, PIM, BPM and publishing solutions offers novomind iPIM / novomind Connector synchronizes product information and product assets from CELUM ContentHub


Offering integrated solutions together – with this goal in mind, novomind AG, a German developer of global omni-channel commerce and customer service software, and brix IT Solutions, a Swiss specialist in digital asset management (DAM), product information management (PIM), dynamic database publishing (DDP) and business process management (BPM), have entered into a strategic partnership. brix has expanded its portfolio with immediate effect and now offers novomind iPIM, a high-quality product information management system.

The centralization, preparation and management of product information and multimedia data and their distribution to the various online sales channels are key to success and growth in omni-channel e-commerce. Good interaction between PIM and DAM systems and the shop system increases performance by a considerable margin.

novomind iPIM presents all internal and external product information processes comprehensively, clearly and always up to date and facilitates efficient product range management, flexible structures and the effective distribution of product information to all channels. The connection of novomind iPIM with DAM systems via interfaces allows companies to prepare content quickly and without system discontinuities. Within novomind iPIM, a company has access not only to the relevant product information but also to all the associated digital media.


Both novomind and brix are partners of Austrian DAM software providerCELUM. The novomind Connector makes it easy to synchronize product information from novomind iPIM with current product assets (images, videos, documents) from the CELUM ContentHub. In addition to synchronizing the information fields of product images, the product information structure is transferred from the novomind PIM system to the CELUM DAM system.

“In keeping with our best-of-breed approach, novomind iPIM fits perfectly into our product portfolio. This way, we offer companies an integrated software solution for the efficient preparation of high-quality product content and the consistent distribution to all desired channels,” says Roland Kannappel, CEO of brix IT Solutions. “Our partnership with novomind will enable us to respond even more flexibly to constantly changing market requirements in the future.”

“Switzerland is a strategic market for our company. brix is an innovative and experienced partner with whom we have already worked successfully for Swiss companies such as Mammut,” says Sylvia Tantzen, CMO - Sales & Marketing at novomind. “Together with brix, we offer our customers an end-to-end solution for managing context-specific product information with maximum flexibility and the proverbial Swiss precision.”