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Marketplace News
30 Sep 2008

Turnover of 25 million euros in just twelve months with novomind iPOEM

novomind iPOEM builds a bridge between retailers and the most successful Internet marketplaces

Marketplace integration within a matter of weeks

novomind iPOEM a market favourite  
With novomind iPOEM - the standardised package bundling consultation and software - companies can integrate their products into the highest-selling Internet marketplaces, such as Otto, Quelle, Amazon and Neckermann. This cuts out the effort and cost involved in maintaining each of these marketplaces separately. The concept is a successful one and over the past twelve months, transactions to the tune of 25 million euros have already been conducted via the platform. The developer of iPOEM, novomind, expects to see turnover double in the coming year. 

A single interface to the major online markets  
The combined software and service package novomind iPOEM makes it easier for mail order companies to sell their wares via booming online marketplaces, such as,, Amazon and The users of such sales platforms include companies such as s.Oliver, gebrüder götz and baby-walz. They enter their articles at a central point and are then automatically present on all relevant markets. One of the software’s strong points is that novomind iPOEM is extremely flexible, scalable and dependable; integrated into the software are all the necessary processes and interfaces of the various online shops. Since this is something a standard solution cannot offer, novomind iPOEM also includes a service component: for a fixed price, the precise requirements of each mail order retailer is determined and the software adjusted accordingly. A main focus of the consultation is the integrated, step-by-step approach with clearly defined targets and out points. 

novomind iPOEM enables fast market access  
A further advantage of novomind iPOEM is its swift implementation. Even extensive product ranges can be quickly integrated into the Internet platforms.

novomind iPOEM also proves its efficiency in day-to-day sales. Over the past twelve months, more than half a million transactions totalling in excess of 25 million euros in value were conducted via the large German e-commerce platforms. novomind CTO Peter Wiedekamm expects that figure to double in the coming year. “novomind iPOEM is the perfect library of solutions for interlinking branded companies and Internet markets. This sales channel is increasingly gaining in significance for the companies because there has been a boom in Internet-based mail order retail for some years now.” 

iPOEM transaction with great growth potential  
This view is also shared by the Federal Association of German Mail Order Traders (bvh). Already since 2007, nearly 40 per cent of all orders with mail order companies in Germany were placed online, according to a representative survey conducted by the bvh. More than 25 per cent of that turnover was generated on marketplaces linked with novomind iPOEM. In 2008, the Internet will finally become the most important order channel of all. More turnover will be generated via this medium than via postal and telephone orders put together. The proportion of transactions handled via novomind iPOEM will increase accordingly. 
novomind Mail Order World 2008 in Wiesbaden  
At the mail order trade fair Mail Order World on 1 and 2 October 2008, taking place at Rhein-Main-Hallen in Wiesbaden, there will be an opportunity to become acquainted with all the possibilities novomind iPOEM opens up. At Stand 170 in Hall 1, novomind will be offering free, no-strings-attached expert consultations plus further tried-and-tested solutions for the mail order trade. 
novomind AG: innovative software for professional customer communications  
The novomind Services division specialises in modern software solutions for electronic telecommerce (e-commerce). Consulting, implementation and operational support in the fields of e-shopping, PIM and marketplace integration together lead to tailor-made e-commerce solutions for novomind customers—manufacturer-independent, individual and successful.
Integratability, scalability and availability of systems are as much a prime focus, therefore, as pragmatic project management and fast software-development cycles.
novomind’s technological partners include: Intershop, IBM, Oracle and hybris.
The novomind clientele includes: Der Club Bertelsmann,, Otto-Group, Mexx, Ernsting’s family, Media-Saturn, s.Oliver and Weltbild.
The Products division portfolio features, among other things, the novomind Self Service Suite. This software package contains all the necessary communication modules a customer service centre needs, based on a central knowledge database.