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News PIM Marketplace
01 Apr 2015

The outlook is bright: beeline opts for novomind iPIM and novomind iPOEM

Whether necklaces, bracelets or rings – since its founding in 1990, beeline offers everything accessory lovers could possibly wish for. With a total of 14,000 sales outlets of which 390 are own stores and 5,400 employees in 39 countries, beeline is one of the leading providers of fashion jewellery and accessories in Europe.

Now beeline has chosen novomind for support. With the introduction of the central standard PIM system novomind iPIM, all product data in the complete product life cycle of the beeline range can be centrally recorded, updated and managed. In addition, novomind iPOEM is also being introduced for connection to the marketplace. The marketplace connector is provided with product data directly from novomind iPIM.