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News PIM
14 Jun 2016

Ready for summer: Swiss lingerie specialist Beldona relies on novomind iPIM

Swiss fashion retailer launches online store, using novomind software for product data management


When it comes to selling fashionable lingerie, swimwear and nightwear in Switzerland, Beldona AG is the clear market leader. The company operates some 70 stores and employs approximately 370 people. At its head office in Baden-Dättwil in the Aargau canton, its design teams create two complete collections per year, ranging from lingerie and underwear to nightwear and homewear, to swimwear and beachwear.

Ever since the company’s foundation in 1955, its products used to be sold exclusively in its stationary stores. This changed in April when the firm branched out into online retailing. Consumers now have access to its complete range at To ensure a successful implementation of its e-commerce strategy, Beldona has opted to combine a Shopmacher online store with novomind iPIM product data management.

High-quality product data as well as fully professional product data management, enrichment and processing are crucial prerequisites for the successful operation of an online store. novomind iPIM puts in place the optimum structures and processes. Specifically designed as a product information management system for omni-channel commerce, iPIM exports data directly into the web store fast and reliably.

Apart from its extensive, high quality product range, Beldona’s key strength lies in the expert advice it provides to customers. In order to demonstrate this core competency also in the e-commerce space, the web store includes a Click & Collect option enabling customers to have their purchases delivered directly to a physical Beldona store where they continue to benefit from personal advice. Mirroring the company’s national footprint, the online store will initially only serve customers based in Switzerland.

Clear design and a high level of functionality result in an optimised online shopping experience. Needless to say, features consistently responsive design across all devices.