novomind iPOEM supports launch of Media Markt and Saturn online shops on eBay

With its marketplace adapter novomind iPOEM, novomind AG offers a standard tool for IBM WebSphere Commerce for the simple and automated integration of the product range on online marketplaces. For the launch, Media Markt is offering more than 52,000 electronic products and Saturn more than 41,000 at the “Buy now” price on both eBay webshops. On the respective online store http://stores.ebay.de/saturn or http://stores.ebay.de/mediamarkt, customers can find all the regular offers of items in stock in the familiar look and feel. Goods are delivered direct to the customer’s homes.

Multi-channel has long been a reality and basis for a long term growth course at both Media Markt and Saturn. Both electronic specialist retailers now offer customers the opportunity to purchase products via the channels stationary/in store, online, mobile and now also in the respective eBay store. “Alongside the operation of the shop solution IBM WebSphere Commerce, we are very pleased that we are now also able to support Media Markt and Saturn with novomind iPOEM and can help develop the multi-channel strategy of both companies further,” says Stan Carstensen, novomind executive board member.