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15 May 2017

New special fitness shop: OTTO starts with novomind iSHOP

What more could any sportsman wish for: the new special OTTO shop offers everything related to fitness, outdoor activities and biking.  In addition to shoes and clothing for both men and women and for children, the comprehensive product range also includes fitness equipment, bicycles and accessories such as the fitness tracker, which is currently very much in demand. PlentyOne is currently the seventh special shop in which OTTO consciously offers top selected subsidiary product ranges together with service and advice tailored to such products.

As in the other shops that are already established, including,, or, is again using novomind iSHOP. Since previous special shops are also run on the novomind platform, new shops can be introduced quickly: after only a very short time for preparation, went live on March 1st and has already attracted a lot of attention.

All shops are operated on the basis of novomind iSHOP in the Full Responsive Design and are particularly flexible when it comes to adaptation and design. Product data is procured via novomind iPIM.