More than 100 stores across Germany (hugendubel.de, eBook.de and Hugendubel Fachinformationen) make Hugendubel one of the biggest owner-operated German book retailers. Established in Munich in 1893, the family-run company relies on a multi-channel strategy integrating online, digital and physical bookstores.
By opening an eBay shop, the Munich-based company has now considerably increased the reach of its huge product range of more than 10 million items. Hugendubel uses novomind iMARKET for effective marketplace integration. This customized standard software for strategic marketplace business enables the company not only to address new customer groups but also to expand the range of services offered - technical refunds such as credits or cancellations can now also be processed via the novomind software.