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17 Jan 2017

Making the leap to Asia: novomind and OSP cooperating on omnichannel commerce in Thailand

Thailand’s CP ALL Group launches its omnichannel business powered by novomind iSHOP and novomind iPIM

novomind has secured a foothold in the Asian market. In conjunction with OSP (Otto Group Solution Provider), the Hamburg-based software developers have implemented a consulting and IT project for Thai retail giant CP ALL Group. One of the largest private sector companies in Thailand, CP ALL operates some 9,000 physical branches and convenience stores through its “24 Shopping” and “7-Eleven” subsidiaries. These outlets offer a broad range of services and everyday items.

The objective of the project was to implement an omnichannel strategy which pools customer traffic and order flows from the group’s various sales channels on a central IT integration platform. This seamless e-commerce suite has been put in place at the “24 Shopping” distance retailer. It integrates all business areas from purchasing and order management to logistics as well as various payment services and the 7-Eleven Member Points scheme. While OSP installed its MOVEX e-fulfilment software, the existing web shops were replaced by novomind iSHOP, with product data management being handled by novomind iPIM.

“We are very proud to have brought our novomind iSHOP and novomind iPIM solutions to CP ALL Group’s omnichannel strategy. Thailand is one of Asia’s fastest growing markets where we have noted substantial interest in our SaaS solutions,” says novomind AG COO Stefan Grieben. He adds that the combined resources of novomind and OSP are available to offer Asian companies customised online retail solutions. This enables companies to offer their customers a personalised shopping experience pulling together different communication and distribution channels such as mobile, webshop and physical stores.

novomind and OSP have jointly developed five multi-lingual web shops using responsive design for CP ALL. These online shops are to push forward the physical retail giant’s evolution to an efficient international omnichannel player. Accommodating the unique cultural specifications and identities as well as the multinational orientation of the project put a premium on a particularly agile multinational development process which included repeated efficiency and reality checks in order to keep the effort on target at all times. “OSP’s comprehensive retailing background and their more than 25-year track record in IT implementation greatly benefited our shared work,” Grieben says.

The implemented solution will have to meet a set of highly ambitious targets right from the start. While CP ALL expects an average of 40,000 orders per day during the first four years, further growth is anticipated in this buoyant market. The technical infrastructure to handle future demand is already in place. Both iSHOP and novomind iPIM are designed to process maximum loads resulting from rising user numbers and constantly expanding volumes of product data. Smooth integration with OSP’s MOVEX omnichannel back-end system is ensured as well. Moreover, the SaaS solutions from novomind offer maximum individuality in selecting features and layout options to give consumers a personalised shopping experience.