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Marketplace News
23 Sep 2010

Internet business climate: index shows growing buying mood in Germany

The novomind index captures a first-of-its-kind, representative view of online customer mood

Buying optimists overtake consumer sceptics

Online retail looks forward to sustained demand
Online retailers in Germany can prepare themselves for good sales even before Christmas trade begins, as many Germans are planning to order goods online in the near future. The newly introduced novomind Buying Power Index registers 100.2 points, meaning that the amount of money spent by consumers will increase. This is because the number of online shoppers who definitely plan to make Internet purchases by October is greater than the number of consumer sceptics who are holding back.

Outlook: stable orders for media, fashion and electronics    
Retailers of books and CDs, fashion and consumer electronics can count on especially sustained demand. Four out of ten online shoppers already know that they will make a range of media purchases over the Internet in the coming weeks. In the areas of fashion and consumer electronics products, every fifth Internet customer expresses a genuine intention of making a purchase in either September or October.

New Buying Power Index measures online customers’ consumer pulse   
The first of its kind, novomind’s Buying Power Index reveals expectations in online retail based on a representative survey of Internet customers. Online shoppers are captured in such a way that they represent the entire online community in terms of age and gender distribution. The Index encompasses which products customers have bought online in the last three months and which products they intend to buy online in the next three months.

German Mail Order Congress / Mail Order World begins on 29 September 
The German Mail Order Congress 2010 will be held on 29 and 30 September – Europe’s leading industry meeting for mail order retail, dialogue marketing and e-commerce. E-business experts from novomind will be on location at the accompanying Mail Order World trade show, at Booth no. 170 in Hall 1.

novomind AG
Since 1999, Hamburg company novomind has been developing innovative e-business solutions for the modern Internet world in four e-business disciplines: e-commerce (e-shops and zoom server), ePDM (electronic product management), e-marketplace (marketplace integration) and e-communication (solutions for contact and service centres).

novomind is a European technology leader in every service segment and covers the whole digital value-adding chain in retail and electronic customer communication. The Hamburg-based software house is the fastest growing company in the fields of electronic customer communication and mail management.

novomind also provides comprehensive consultancy services for people choosing a suitable IT system for e-commerce. Established licence software like IBM WebSphere Commerce Server is considered, as are custom-made novomind solutions based on novomind iSHOP.

novomind AG is currently assisting more than 80 companies including Targobank, Der Club Bertelsmann, Deutsche Rentenversicherung Bund, Ernsting’s family, EnBW, gebrüder götz, OTTO and QVC.