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News PIM
20 Mar 2014

HD product data for timber merchants – HolzLand GmbH relies on novomind iPIM

HolzLand is the leading cooperation of timber merchants and combines SME timber merchants at over 250 locations with a cooperative turnover of more than 1.5bn Euros.
HolzLand partners profit from favorable purchasing conditions and HolzLand services, also including IT services extending to e-commerce. To provide this service, the company now operates a central product data pool - from parquet flooring to patio decking – based on our standard PIM system novomind iPIM. The aim is to supply the member HolzLand partners and online shops with high-quality product data. 'The challenge lies in the uniform aggregation and enhancement of the qualitatively very varied product data from our industrial suppliers. With novomind iPIM, we have found the right tool and a very competent service provider for this task', says Christian Haltermann, project and team manager for PIM at HolzLand.

The project and the new PIM system have already been presented to the timber industry in October 2013 at the trade meeting of the Association of German timber merchants in Cologne.