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04 Dec 2018

Menswear manufacturer Engbers uses novomind iMARKET to expand its reach

Engbers & Co. KG is a family-owned German company that has made sporty high-quality menswear for over 70 years. Apart from the existing store network in Germany and Austria, the company sells its fashion products through its own online shop. To use an additional distribution channel and expand its reach, Engbers wanted to offer its products also through various marketplaces. The integration into the marketplaces was initially implemented internally but this required a lot of time and additional work. The Engbers team therefore signed up novomind for support. novomind iMARKET, the customized standard software for strategic marketplace business, now ensures automatic and straightforward connection to the current interfaces of the marketplaces.

As a first step, Engbers was integrated into the Klingel marketplace and is now free to decide through which of the 18 Klingel Group webshops it wants to sell its products. More marketplaces such as Otto and Amazon will follow.