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News PIM
02 Nov 2015

Converted: GROFA – House of Brands launches new B2B shop with novomind iSHOP and iPIM

For the new B2B shop GROFA trusts novomind iSHOP and IPIM.

GROFA GmbH House of Brands is one of the leading distributors of lifestyle brands in bike, snow, and powersports and technology. For more than 30 years, the company has exclusively represented a series of renowned international premium brands.

GROFA with headquarters in Bad Camberg (Hesse) began its international expansion this July with the opening of a branch in Salzburg (Austria) and is planning further steps in Europe. Investments were also made in IT infrastructure and e-commerce in the summer. For its new B2B shop, GROFA is entrusting novomind iSHOP and iPIM. Hereby the existing B2B shop system on SAP basis will be exchanged and completely  re-orientated.

The implementation of the entire transformation and introduction process only took five months. At the international cycling sports trade fair Eurobike in Friedrichshafen in September, GROFA customers and partners were then able to do tests on the new B2B platform which resulted in positive feedback.
The new shop has now been live since October and is based on the latest technology. The integrated system of novomind iSHOP and novomind iPIM enables updates in only a matter of seconds and is connected to the SAP backend system. This means that all items in the shop can be presented in real time with customer specific prices and their actual availability.

GROFA has high standards and expectations concerning itself, its partners and suppliers. Reliability is essential – in sport as well as in business. With novomind, GROFA has found a partner for successful omni-channel commerce which represents exactly this.