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15 Apr 2014 powered by e-shop software from novomind

Hamburg-based IT service provider took only two months to implement a new “full responsive” online shop for furniture and interior design products.

The future belongs to “full responsive web design”
From modern to classical, from extravagant to pared down - the new online shop offers a broad range of couches, armchairs, furniture, home textiles and accessories. This new online shop was launched by OTTO Einzelgesellschaft who once again relied on novomind, the Hamburg-based IT service provider, when it came to planning and setting up the technical infrastructure for their new shop. novomind iSHOP, the e-shop software from novomind, was implemented within only two months. The full responsive design of the new online shop ensures that the entire furniture range is displayed perfectly and can be operated optimally on all types of terminals - from desktop PCs to tablets and smartphones. novomind CTO Thomas Köhler explains: “We are currently working intensively on speeding up the introduction of our solutions despite their increasing complexity.” novomind iSHOP, the e-shop software from novomind now benefits from a new Quick Start Store Model which can be customised in accordance with the customer’s corporate design and adapted to all types of terminals within the shortest possible time. In addition, novomind offers a standard payment interface for all e-shop solutions. novomind consistently markets its novomind iSHOP solution under the “software as a service” model which offers an optimum alternative to the conventional licence model. “Last year we noted clearly rising demand in this area as many customers opting for cloud solutions want to concentrate exclusively on using the software and expanding their own business. These customers are happy to leave the setup, the operation and the upgrades to the software supplier,” says Thomas Köhler.

That online marketing has finally arrived in the furniture retail sector is also borne out by the latest figures published by Institut für Handelsforschung (IfH). According to their data, online furniture sales grew to 5.4 percent last year, up by roughly 40 percent compared to 2012. According to estimates, online sales may account for as much as 20 percent of total furniture sales by 2020.

novomind AG:
Since 1999 novomind, Hamburg, has been developing innovative e-business solutions for the modern Internet world in four e-business segments: e-commerce (e-shops and zoom server), PIM (Product Information Management), e-marketplace (marketplace integration) and e-communication (solutions for contact and service centres). In each of these performance segments, novomind ranks among the technology leaders in Europe. The company covers the entire digital value chain of trade and electronic customer communications.

novomind currently serves more than 80 companies, including C&A, frontlineshop, Der Club Bertelsmann, Ernsting’s family, OTTO. In September 2013, the novomind management team won the Entrepreneur of the Year Award. Every year, renowned auditing and consulting firm Ernst & Young awards the title to honour outstanding entrepreneurial achievements in the SME sector.


cnouch is a new brand of OTTO GmbH & Co KG. The online shop is operated by OTTO who also functions as customers’ contractual partner. The general terms and conditions as well as the services of OTTO also apply to purchases from OTTO handles the entire fulfilment including shipment of merchandise and invoicing. The products sold through range from couches and furniture to home textiles and accessories. For more information visit