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03 Nov 2016

Award-winning online shop: Betzold wins Austrian e-commerce prize

Best B2B online shop at the Anton Award / online shop was developed using novomind iSHOP

In mid-2015, the Swabian mail order company Betzold completely revamped its online shop by means of novomind iSHOP with great success: At this year’s Anton Award, the Austrian shop won the prize as best B2B online shop.

In the category Best B2B Online Shop, the specialist for teaching and learning aids as well as equipment and material for nurseries, schools and universities prevailed over four other nominees. “We are very pleased about this prize as we have designed our online shop with great attention to detail,” explains Albrecht Betzold, Managing Director of the family business headquartered in Ellwangen. stands out by high user-friendliness, fast page loading times and a strong SEO and SEA performance. novomind iSHOP permits improved landing pages with extensive filter options and a presentation in responsive design.

Technically, the online shop is based on the SaaS solution novomind iSHOP of the Hamburg-based e-commerce expert. The shop technology is supported by novomind iPIM: This product information management system for omnichannel commerce ensures fast and reliable data export directly into the web shop. “The user and SEO orientation of the Betzold online shop is always at the center of the agile software development,” says Stan Carstensen, Head of novomind’s Large E-Shops department. “We are therefore particularly pleased that the shop has won this award and our work has been acknowledged by the jury.”

The Anton Award was presented for the third time on the occasion of the A-Commerce Day in Vienna on 20 October 2016. This prize is awarded to the best Austrian online merchants and service providers for their work in the e-commerce sector. The winners in the individual categories were selected by an independent jury from more than 100 applications. The prize is awarded in the following five categories: B2C Online Shop Austria, B2B Online Shop Austria, Multichannel Austria, International Online Shop and Agencies & Service Providers.