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Successful relaunch: Mail-order company Betzold has chosen novomind iSHOP for its e-commerce strategy


The specialist for teaching and educational supplies reports a sharply rising conversion rate. novomind iPIM and iVIEW are used as well.
Mail-order company Betzold has revised, optimised and renewed its online shop from scratch. The specialist for teaching and learning supplies as well as equipment and materials of all kinds for kindergartens, schools and universities launched its new state-of-the-art online shop in June 2015 with support from Hamburg-based novomind. The software expert supplied the industry-leading SaaS commerce solution novomind iShop to replace the previous shop system. At the same time, novomind iPIM was introduced to ensure an efficient product data supply.  

“The relaunch was a great success,” said a happy Albrecht Betzold, Managing Director of the family-owned company headquartered in Ellwangen. “We have already recorded sharply rising sales and our customers are highly satisfied with our new web shop.”

The new online shop betzold.de is characterised by maximum user-friendliness, high performance and optimum SEO und SEM performance. novomind iSHOP offers improved filtering possibilities and faster page loading times and presents all sections of the online shop in full responsive design; no matter whether PCs, laptops or tablet computers, smart phones or interactive panels are used, the new e-shop is ideally matched to any kind of device.

“This project reflects the full performance of novomind iSHOP,” said Stefan Grieben, COO of novomind. “Fast implementation, flexible processes, high performance and a measurable improvement compared to the previous system from day one.” The relaunch was completed within nine months using the highly effective Scrum approach: transparent, verifiable and adjustable.

Thanks to novomind iSHOP, betzold.de offers first-class, new customer-friendly possibilities. The shop technology is supported by novomind iPIM: The product information management system for omni-channel commerce ensures that data are exported fast and reliably direct to the web shop. During the project phase, the product data of 20,000 articles were revised and expanded in accordance with target group requirements. The system landscape is rounded off by novomind iVIEW, which delivers the product images and videos in dynamic size.



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novomind AG
Bramfelder Chaussee 45
22177 Hamburg

Tel.: +49.40.80 80 71 - 0
Fax: +49.40.80 80 71 - 100



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